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22THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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22THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
08
FOOD + INNOVATION
Innovation has an impact on many aspects of our physical lives,
none more apparent then the rapid rise of food innovation.
There was an abundance of food stories coming from Austin,
from the IBM Watson food truck leveraging computer creativity
and social data to build never-before-seen recipes, to Mondelez
and Oreo experimenting with 3D-printed cookies, to Dominique
Ansel of Cronut fame debuting his milk and cookie shots at
midnight. Using technology to improve analog experiences
showcases the blurring of on- and offline worlds.
22THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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22THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 08 FOOD + INNOVATION Innovation has an impact on many aspects of our physical lives, none more apparent then the rapid rise of food innovation. There was an abundance of food stories coming from Austin, from the IBM Watson food truck leveraging computer creativity and social data to build never-before-seen recipes, to Mondelez and Oreo experimenting with 3D-printed cookies, to Dominique Ansel of Cronut fame debuting his milk and cookie shots at midnight. Using technology to improve analog experiences showcases the blurring of on- and offline worlds. 22THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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