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26THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
10
NERDS ARE KING
One might expect the stars that arrived for the SXSWFilm
portion of the festival to be the big-name draws, but
speakers such as astrophysicist Neil deGrasse Tyson, Bill
Nye the Science Guy and even actor-turned-internet-darling
George Takei were drawing the biggest crowds and most
Twitter chatter. The prominence of “geek culture” has been
bubbling for the past few years, but their popularity has
become more established and mainstream. Consumers’
interest in science, technology and innovation has helped
elevate these non-traditional stars. Their influence among
mass audiences should not be taken lightly.
26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 10 NERDS ARE KING One might expect the stars that arrived for the SXSWFilm portion of the festival to be the big-name draws, but speakers such as astrophysicist Neil deGrasse Tyson, Bill Nye the Science Guy and even actor-turned-internet-darling George Takei were drawing the biggest crowds and most Twitter chatter. The prominence of “geek culture” has been bubbling for the past few years, but their popularity has become more established and mainstream. Consumers’ interest in science, technology and innovation has helped elevate these non-traditional stars. Their influence among mass audiences should not be taken lightly. 26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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