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5THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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5THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 5THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
WHITNEY
ALEXANDER
AMY CUDDY’S POWER
POSING
ARMIN
MOLAVI
BROOKS RUNNING’S
‘RUN HAPPY”
MATT
SPECTOR
SMASHING
SECOND SCREEN
JENNA
FIDELLOW
SHARKNADO
SOCIAL STORM
KAREN
GOULET
ZERO PAID
MEDIA
The poses we adopt while
working across different
devices directly correlate
to “confidence” and “fear”
hormones. Our most
insecure power pose?
When we’re on our
mobile devices.
The book & approach
reveal the ugly truth
behind the industry’s
unwillingness to change
the way it invests in
brand marketing and
advertising
Via WWE, CW,
Lionsgate – building
passionate fandoms
means marketers
must be comfortable
giving away some
control of their brands
to communities
themselves.
While posting from
the Sharknado session
– which explored the
virality of Sharknado’s
pop culture perfect
storm – Jenna was
retweeted by the viral
star herself Tara Reid (a
life-changing moment).
Every morning a DJ
led a pack of runners
via pedicab through
the streets of Austin. A
great way to network
& find like-minded
SXSWers.
FAVORITE MOMENTS @ SXSW

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5THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 5THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 WHITNEY ALEXANDER AMY CUDDY’S POWER POSING ARMIN MOLAVI BROOKS RUNNING’S ‘RUN HAPPY” MATT SPECTOR SMASHING SECOND SCREEN JENNA FIDELLOW SHARKNADO SOCIAL STORM KAREN GOULET ZERO PAID MEDIA The poses we adopt while working across different devices directly correlate to “confidence” and “fear” hormones. Our most insecure power pose? When we’re on our mobile devices. The book & approach reveal the ugly truth behind the industry’s unwillingness to change the way it invests in brand marketing and advertising Via WWE, CW, Lionsgate – building passionate fandoms means marketers must be comfortable giving away some control of their brands to communities themselves. While posting from the Sharknado session – which explored the virality of Sharknado’s pop culture perfect storm – Jenna was retweeted by the viral star herself Tara Reid (a life-changing moment). Every morning a DJ led a pack of runners via pedicab through the streets of Austin. A great way to network & find like-minded SXSWers. FAVORITE MOMENTS @ SXSW

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