What is the use of Lesson Plans? What is the use of Business Plans? “The business plan is a strong business tool, especially for the small business owner. It provides you with every detail about your business and allows you to review the hard, clear facts that are needed to make strong and successful business decisions, even if it means starting the business over.” Source: (www.smallbusiness.chron.com)

1. Bruna Caltabiano
João Pessoa, Brazil
May, 2014.

2. By the end of this talk, we will have:
• Discussed planning
• Discussed the importance of having a business
plan
• Drawn a parallel between a lesson plan and a
business plan

3. What is the use of Lesson Plans?
“The success with which a teacher conducts a lesson
is often thought to depend on the effectiveness with
which the lesson was planned”
– Richards, 1998.

4. A Lesson Plan Template
- Clarity, limitation, and specification of aims/objectives
- Class Profile
- Assumptions
- Personal aims
- Skill and language focus
- Timing and Timetable fit
- Patterns of Interaction
- Procedures
- Anticipated problems and possible solutions
- Success Indicators
(Harmer, 2007)
(Richards, 1998)

5. The Lesson Plan Paradox
- Magic Moments
- Sensible Diversion
- Unforeseen Problems
(Harmer, 2007)

7. “The business plan is a strong business tool,
especially for the small business owner. It provides
you with every detail about your business and allows
you to review the hard, clear facts that are needed to
make strong and successful business decisions,
even if it means starting the business over.”
Source: (www.smallbusiness.chron.com)
What is the use of Business Plans?

8. The Vital Importance...
• The latest statistics from Brazil:
Out of every 100 companies opened in 2007 in
Brazil , 24 closed in the next year.
Source: IBGE, 2010 (census 2010)

10. LEWIS CARROLL
(rephrased from Alice in Wonderland – chapter 6)

11. • Where do you want to be?
• How do you get there?
(White et al, 2008)
The two questions:

12. The Business Plan
(Kawasaki, 2003)
• Executive
Summary

13. • Business description
and vision
(Aims , Assumptions, Personal aims)

14. OUR MISSION
“Our mission is to provide high quality language instruction in an
effective manner and in a way in which each student is unique. The
classes are taught according to the profile of the student/group,
taking into consideration their personal and institutional needs,
helping students meet the challenge of today’s global competition as
well as improving their communication for academic and everyday
social purposes. Caltabiano Idiomas is committed to achieving this
mission by working with dedicated professionals and relevant
materials.”

15. • Definition of the market
(“Class” Profile, “Skill and language” focus, Anticipated “problems” and possible solutions)

16. (Procedures)
• Description of products
and services

17. • Organization and Management
(“Class” Profile)

18. • Marketing and Sales
Strategies
(“Class” Profile, Procedures)

20. (aims, timetable fit, success indicators)
• Financial Management

21. The Lesson Plan Paradox
X
The Business Plan Paradox
-The planning process is more important than the plan itself
-Managing change, not avoiding it
(Berry, 2010)

22. LT0 Management (White et al, 2008)
Financial
Management
Human
Resources
Marketing
CRM
Organizational
Management
Academic
Management

23. 2014
It is time to update and rethink Caltabiano’s
business model

27. • Website;
• Fanpage;
• Restructuring of
commercial, marketing and
financial departaments;
• Improvement of prospection
strategy;
• Reconnection with prior
partners.

29. BIBLIOGRAPHY
• Harmer, Jeremy. The Practice of English Language
Teaching. Essex: Pearson Education Limited, 2007.
• Kawasaki, Guy. The Art of the Start. New York:
Portfolio, 2004.
• Richards, Jack. Beyond Training. Cambridge:
Cambridge University Press, 1998.

30. • White, Ron et al. From Teacher to Manager.
Cambridge: Cambridge University Press, 2008.
MAGAZINE
• Guy Kawasaki's Art of the Start column in the
October 23, 2003 – Forbes

31. WEBSITES
• http://www.businessweek.com/stories/2008-01-07/the-right-
business-plan-for-the-jobbusinessweek-business-news-
stock-market-and-financial-advice
• http://smallbusiness.chron.com
• http://www.youtube.com/watch?v=FN7QUMj7a_8 (MOVIE
– Malone’s Cones – The Office Websode 2)
• http://www.ibge.gov.br
• http://www.portaldofranchising.com.br

32. caltabiano.idiomas
@caltabianoidio1
bruna@caltabianoidiomas.com.br
www.caltabianoidiomas.com.br