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YES! Wine Tourism helps for selling more wine!
- 1. YES! Wine Tourism ZENI ELENA helps Presentation for selling more
- 2. BARDOLINO WINE PRODUCING AREA • 25.000 hectares on the east south shore of Lake Garda • 16 towns • 7 months of tourism/year. Strong tourism region. • 14.000.000 visitors/year • Tourism started in 1970
- 3. BARDOLINO WINE producing details • 2700 Hectars of vineyards • 240.000 Hectoliter wine/year • 104 bottling wineries • Most winery small size, 40.000 till 500.000 bottles/year • Wine tourism started 1999
- 4. 2009 new 1984 approach foundation 70 wineries 40 wineries Collaboration Collaborati events on events Bardolino wine Courses street website and map
- 5. 1986 Methanol Crisis - 40% reduction of wine sells for few years - Big problems in our first market: Germany 1990 Zeni has 2 option: - stop the activity - investments 1991 Gaetano Zeni founded the BARDOLINO WINE MUSEUM - among the first wine museum in Italy. - 60 m2 inside area - 1 person working
- 6. ZENI ENOTURISM 21 years activity •1991 year of foundation. 60 m2 and 1 person working. Simple venue to get in tach with our wine culture, taste and purchase wines. The person working in is not a "wine professional". •1998~ 120 m2 and 2 person working Guided winery tours and small tasting room for guided wine tasting in Italian, German and English languages. The tours are guided by "wine professional": Sommelier.
- 7. ZENI ENOTURISM 21 years activity 21 years activity •2006 ~500 m2 and 4 person working - 95.000 visitors/ year The person working are "talking brand ambassadors". Wine and tourism knowledge, people- friendly personal attributes. •2009 ~1900 m2 7 person working - 120.000 visitors •Project for 2014 -2016~2300 m2 9 person working. Foundation Wine Museum Wine Park
- 8. ZENI ENOTURISM •1/4 on the total turnover, realized from this activities: •WINE MUSEUM •WINERY TOURS AND TASTING •WINE EVENTS for: Company School Ho.re.ca
- 9. WINE MUSEUM
- 10. WINE TOURS
- 11. WINE EVENTS
- 12. WINE EVENTS
- 13. WINE EVENTS
- 14. THANK YOU FOR YOUR ATTENTION FOR YOUR ATTENTION LET'S KEEP ON TRAVELING FOR ENOTURISM WINE IT'S A SUPREME BEVERAGE GIVES EMOTION BRINGS CULTURE ALLOW MEDITATION CHEERS!