Looking at the 4 main benefits of video in your Internal Communications strategy. With video examples when you click each of the icons. There will also be cats :) If you are looking to create and communicate through video contact us and let our Creative Agency create an amazing storytelling experience for your Brand. Tel: 011 350 6111 contact@globalaccess.co.za www.globalaccess.co.za

1. Employees are 75 %
more likely to watch a
training video than read
a training document*
OF VIDEO IN INTERNAL
COMMUNICATIONS
4 BENEFITS
1 2 3 4
75%
Add a feeling of
immersion that the
written word often
cannot convey as
effectively
Video doesn’t
require any kind of
travel. It can be
accessed as easily
at the office as it can
be at home.
Video can
communicate in
seconds or minutes.
To Train To Immerse Save Money Save Time
*According to Forrester

2. Video is the future and the present,
Why Video? online video is predicted to be 69% of all
consumer Internet traffic by the year 2017.
75% of that traffic will be Business Executives
watching a work-related video at least once
a day.
So video is not all just cats it is also a great
platform for business and internal
communications.
Although there will still be cats.
Click
the icons/pics
for some video

3. 1
Remember in school when the teacher
brought the tv and video machine in?
That joy you felt, well it's a perfect
example of how video has been used
for training for years hence we said
video machine and not Blu-Ray.
Video is easily digested and
understood, allowing employees to
retain the information longer.
To Train
Video can explain fundamentals that staff may
have forgotten since their first training
Create a corporate community with peer to
peer training, where other staff offer ' work life
hacks'
It allows complex ideas, to be put across in a
short space of time
It's engaging and has longevity, as that content
will always exist.
Icon from Flaticon and designed by Freepik

4. 2
Video is a powerful storytelling
medium which can ensure your
business' messages stay in the mind
of the viewer. Videos create
emotion, engagement and affect
those watching it. It adds emotional
context and a feeling of immersion
that the written word often cannot
convey as effectively.
To Immerse
Interact
Connect
Create and leverage stories about your
business and around your business
Allow your viewer to subconsciously engage
with the message immediately
Create conversations around your content
Icon from Flaticon and designed by Freepik

5. 3
Imagine reducing your budget spend
and yet reaching more employees than
ever before.
Video’s popularity is due to its scalability,
reach and the fact that it can be
processed at a personal, comfortable
pace.
Save Money
Video doesn’t require any kind of travel. It can
be accessed as easily at the office as it can be
at home. This maximizes distribution and
minimizes disruption while saving organizations
money on roadshows, hotels etc.
Broadcast video facilitates effective employee
communication through its ability to reach
remote and younger workers.
Icons from FlatIcon website, designed by MadeByOliver

6. 4
Video saves time by
condensing long and
information heavy topics
into more manageable
chunks, which your staff
can watch at their own
pace.
Save Time
Icon from FlatIcon website, designed by MadeByOliver

7. 1 2 3 4
To Train To Immerse Save Money Save Time
Want to use Video
for your Internal Communications?
Tel: 011 350 6111
www.globalaccess.co.za
contact@globalaccess.co.za
Click the Icons for
more info
and click the cat
for a fun video. No
cats involved :)
Click our logo if you
want help
communicating and
creating.