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Design 101
The basic elements of news design
Jim Streisel, MJE
Carmel (IN) High School
@CarmelJim
Wednesday, July 16, 14
Basic Design Terms
• Modular
• Underlying grids
• Packaging
• Dominant image/CVI
• Hierarchy
• Movement
Wednesday, July 16, 14
Modular
Design (think
‘rectangles’)
Wednesday, July 16, 14
Modular
Design (think
‘rectangles’)
Wednesday, July 16, 14
Underlying
grids
Wednesday, July 16, 14
Packaging
Wednesday, July 16, 14
Dominant
image/CVI
2.5 times larger
than the next
biggest image
Wednesday, July 16, 14
Avoid BAPs
Wednesday, July 16, 14
Hierarchy
Wednesday, July 16, 14
Movement
Wednesday, July 16, 14
A Basic Package
Wednesday, July 16, 14
A Basic Package
Wednesday, July 16, 14
A Basic Package
Wednesday, July 16, 14
A Basic Package
GOIN’ NUTS FOR SQUIRRELSNew band features old guys who
just love to rock and/or roll
Wednesday, July 16, 14
A Basic Package
GOIN’ NUTS FOR SQUIRRELSNew band features old guys who
just love to rock and/or roll
By John Doe
Reporter
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
The end of the story goes hereThis is Jim. He’s a Squirrel. And he’s a teacher. That’s kinda weird.
Wednesday, July 16, 14
A Basic Package
GOIN’ NUTS FOR SQUIRRELSNew band features old guys who
just love to rock and/or roll
By John Doe
Reporter
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
The end of the story goes hereThis is Jim. He’s a Squirrel. And he’s a teacher. That’s kinda weird.
0
25
50
75
100
2007 2009
Wednesday, July 16, 14
A Basic Package
GOIN’ NUTS FOR SQUIRRELSNew band features old guys who
just love to rock and/or roll
By John Doe
Reporter
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook.
This is text that goes right here. It will be really awesome when it’s done.
Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould
follow them on Facebook. This is text that goes right here. It will be really
awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels
are awesome. You dhould follow them on Facebook.
The end of the story goes hereThis is Jim. He’s a Squirrel. And he’s a teacher. That’s kinda weird.
0
25
50
75
100
2007 2009
Wednesday, July 16, 14

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Design 101

  • 1. Design 101 The basic elements of news design Jim Streisel, MJE Carmel (IN) High School @CarmelJim Wednesday, July 16, 14
  • 2. Basic Design Terms • Modular • Underlying grids • Packaging • Dominant image/CVI • Hierarchy • Movement Wednesday, July 16, 14
  • 7. Dominant image/CVI 2.5 times larger than the next biggest image Wednesday, July 16, 14
  • 14. A Basic Package GOIN’ NUTS FOR SQUIRRELSNew band features old guys who just love to rock and/or roll Wednesday, July 16, 14
  • 15. A Basic Package GOIN’ NUTS FOR SQUIRRELSNew band features old guys who just love to rock and/or roll By John Doe Reporter This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. The end of the story goes hereThis is Jim. He’s a Squirrel. And he’s a teacher. That’s kinda weird. Wednesday, July 16, 14
  • 16. A Basic Package GOIN’ NUTS FOR SQUIRRELSNew band features old guys who just love to rock and/or roll By John Doe Reporter This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. The end of the story goes hereThis is Jim. He’s a Squirrel. And he’s a teacher. That’s kinda weird. 0 25 50 75 100 2007 2009 Wednesday, July 16, 14
  • 17. A Basic Package GOIN’ NUTS FOR SQUIRRELSNew band features old guys who just love to rock and/or roll By John Doe Reporter This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. This is text that goes right here. It will be really awesome when it’s done. Blah blah blah. Text text text. The Dead Squirrels are awesome. You dhould follow them on Facebook. The end of the story goes hereThis is Jim. He’s a Squirrel. And he’s a teacher. That’s kinda weird. 0 25 50 75 100 2007 2009 Wednesday, July 16, 14