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05/06/2013
VERNYIK IMRE, HEAD OF MEDIA
BUDAPEST, HUNGARY
A PERFORMANCE
SUPER-HYPE
MEGFELEDKEZIK A
MÁRKÁKRÓL?
FORRÁS: ONLINE MARKETING DENVER
Average Brand Impact of Online Display Campaigns Globally After
Exposure to 1 Ad of Any Format vs. 2+ Ads of Any Formats
PercentagePoint
Delta(ExposedminusControl)
Forrás: Dynamic Logic MarketNorms®,
FORRÁS: marketingmag.com / Data shows uplift in measure as a result of one exposure to
each ad format.
57%
77%
38%
19%
5%
4%
0%20%40%60%80%100%
control
exposed
yes no Hard to sayN=417
38%
72%
48%
24%
14%
4%
0% 20% 40% 60% 80% 100%
control
exposed
yes no hard to say
FORRÁS: google / Gemius / Telenor kutatás - 2012
Performance Super-hype Márkaépítés Konferencia
DIGITAL COMMUNICATION
DIRECT
TRAFFICBRAND
AWARENESS
AD RECALL
WEBSITE
SEARCH
SEO
PPC SN
MAIN PAGE
SEARCH BUTTON
CHOOSE
PRODUCT
BOOKING
DETAILS
BOOKING
PAID
SEARCH
VIDEO ADDISPLAY SOCIAL AD
CONVERSION
SHOP
ADATOK: CONSUMER BAROMETER – HITEL VÁSÁRLÓK KERESÉSI SZOKÁSAI
NO NEED TO READ THIS, UNLESS YOU ARE A LAWYER
Intellectual property statement
The whole and all parts of this presentation and project information, including ideas,
functional descriptions, graphic designs are the intellectual work of CarnationGroup and
fall under the copyright law in accordance with Act 8/1996 on copyrights.
This presentation constitutes the property of CarnationGroup and was exclusively
compiled for the Agent therefore cannot be handed over or made available to any third
party without the prior written consent of CarnationGroup.

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Performance Super-hype Márkaépítés Konferencia

  • 1. 05/06/2013 VERNYIK IMRE, HEAD OF MEDIA BUDAPEST, HUNGARY A PERFORMANCE SUPER-HYPE MEGFELEDKEZIK A MÁRKÁKRÓL?
  • 3. Average Brand Impact of Online Display Campaigns Globally After Exposure to 1 Ad of Any Format vs. 2+ Ads of Any Formats PercentagePoint Delta(ExposedminusControl) Forrás: Dynamic Logic MarketNorms®,
  • 4. FORRÁS: marketingmag.com / Data shows uplift in measure as a result of one exposure to each ad format.
  • 5. 57% 77% 38% 19% 5% 4% 0%20%40%60%80%100% control exposed yes no Hard to sayN=417 38% 72% 48% 24% 14% 4% 0% 20% 40% 60% 80% 100% control exposed yes no hard to say FORRÁS: google / Gemius / Telenor kutatás - 2012
  • 7. DIGITAL COMMUNICATION DIRECT TRAFFICBRAND AWARENESS AD RECALL WEBSITE SEARCH SEO PPC SN MAIN PAGE SEARCH BUTTON CHOOSE PRODUCT BOOKING DETAILS BOOKING PAID SEARCH VIDEO ADDISPLAY SOCIAL AD CONVERSION SHOP ADATOK: CONSUMER BAROMETER – HITEL VÁSÁRLÓK KERESÉSI SZOKÁSAI
  • 8. NO NEED TO READ THIS, UNLESS YOU ARE A LAWYER Intellectual property statement The whole and all parts of this presentation and project information, including ideas, functional descriptions, graphic designs are the intellectual work of CarnationGroup and fall under the copyright law in accordance with Act 8/1996 on copyrights. This presentation constitutes the property of CarnationGroup and was exclusively compiled for the Agent therefore cannot be handed over or made available to any third party without the prior written consent of CarnationGroup.