21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
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The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.
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21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
- 1. OR 15 TIPS AND A LOT OF TOOLS… MUST HAVE PR TOOLS & TACTICS 21
- 2. @casieg #searchlove ABOUT CASIE: • Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. • In the online marketing industry for over 10 years, working on both the agency side and in-house. • Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. • Connect with her on Twitter @casieg.
- 5. @casieg #searchlove #1: BUILD RELATIONSHIPS
- 12. @casieg #searchlove #2: SOURCE STORIES
- 20. @casieg #searchlove YOU MUST BE RELEVANT
- 21. @casieg #searchlove #3: BECOME A SOURCE
- 22. @casieg #searchlove GO TO THEM
- 29. @casieg #searchlove VISUALPING / PAGE MONITOR
- 30. @casieg #searchlove BE USEFUL & THINK BIG
- 31. @casieg #searchlove #4: IDENTIFY A BRAND VOICE
- 32. @casieg #searchlove Every brand is human, and every human is a brand. - CHRIS MALONE
- 36. @casieg #searchlove IDENTIFY VOICES BY THEME
- 37. @casieg #searchlove #5: TAKE IT OFF! “Put your clothes back on Channing Tatum”, said no one ever.
- 38. @casieg #searchlove Press List: Attached is the initial confirmed press list to-date for ad:tech San Franciso. This list will continue to grow as press are added to the event. ad:tech is working with _____________ directly for our press outreach efforts. If you are available to be contacted before the vent or to meet with press members during the event, please reach out to __________________ before the event and she can assist: Webmaster Radio: Webmaster Radio is ad:tech San Francisco’s official online radio/podcast network partner. They will be conducting interviews onsite. If you are interested and available to conduct a short interview, please let __________________ know by Friday, April 5th so we can let them know. MEDIA
- 43. @casieg #searchlove HOST AN EVENT
- 45. @casieg #searchlove #6: THINK MULTICHANNEL
- 47. @casieg #searchlove 77% of consumers are more likely to buy a new product when learning about it from friends or family. - NIELSON
- 51. @casieg #searchlove GET EM TALKING!
- 56. @casieg #searchlove #7: PICK UP THE PHONE
- 57. @casieg #searchlove The average office worker now sends or receives 121 emails a day. - RADACATI
- 58. @casieg #searchlove BE A HUMAN. USE YOUR VOICE
- 59. @casieg #searchlove #8: PAY TO PLAY
- 64. @casieg #searchlove IT’S OK TO PAY. SOMETIMES
- 65. @casieg #searchlove #9: CREATE ANTICIPATION
- 74. @casieg #searchlove MAKE IT WORTH THE WAIT
- 75. @casieg #searchlove #10: BE PATIENT & PERSISTENT
- 80. @casieg #searchlove TRY. TRY. TRY. AGAIN
- 81. @casieg #searchlove #11: TIMING IS EVERYTHING
- 83. @casieg #searchlove Be a stalker BE A STALKER
- 84. @casieg #searchlove ANYTIME ISN’T A GOOD TIME
- 85. @casieg #searchlove #12: LOOK FORWARD
- 86. @casieg #searchlove #13: SET GOALS #SQUADGOALS
- 87. @casieg #searchlove #14: KNOW THE HOOK
- 88. @casieg #searchlove #15: OWN THIS SH#T
- 89. @casieg #searchlove THANK YOU!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING • KOMARKETING