A network mindset - 21st century workplace practice
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A network mindset offers practical approaches to everyday networked and collaborative behaviors for knowledge workers both within organizations and on the web - delivered at Columbia University, April 2014
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A network mindset - 21st century workplace practice
- 1. Master of Science in Information and Knowledge Strategy filename goes here 1Master of Science in Information and Knowledge Strategy1 A Network Mindset Practical Approaches to Everyday Networked and Collaborative Behaviors Catherine Shinners Merced Group Delivered at Columbia - April 2014
- 2. Master of Science in Information and Knowledge Strategy 2 A network mindset • Perspective on identity • Activate, expand one’s identity and contribution to the organizational network • Social collaboration – working out loud • Apply the right tools for the context (a review of collaboration tools) Shutterstock/Milos Dizajn
- 3. Master of Science in Information and Knowledge Strategy Ways we are known inside organizations People are ‘situated’ •Job title •Job duties •Assignments •Reporting structure 3 Job title ‘grade level’ emphasis Obscured–active role, history, background, range of tacit knowledge, social capital Corporate Directory •Jane Doe •Program Manager •3rd level down from VP of Supply Chain •Works in Los Angeles Shutterstock/vajuariel Emphasis on reporting-based ties Organizational identity
- 4. Master of Science in Information and Knowledge Strategy 4 Professional networked identity Construct, groom identity Network connections, awareness, growth Mobilize network Cultivate social, reputational capital • Sequential account of assigned roles • Your story about your roles • Education • Licensing • Samples of your work • Role-based recommendations • Affirmations of your posted content • Skills endorsements • Demonstrate quality, robustness of network • Social-sharing • Comments, likes • Discussion forums • Metrics • Affiliations • Profile views • Prompted affirmations • Assess connection impact • Aggregated prompts via email • Search, research • Direct engagement • Outreach to network • Activate with purpose • Develop new connections • Re-invigorate Shutterstock/Milos Dizajn
- 5. Master of Science in Information and Knowledge Strategy New social tools in organizations Rich profiles •Assigned role – job position •Photo (important in global companies) •Claimed role - background, credentials •Social role– member of communities, answers questions, reflects and writes (blog), shares quick insights (microblogs) expertise based on experience (tags), exposes work products •Activities (posts, comments) •Social feedback (comments, likes) •Personal interests •Links to external assets (LinkedIn profile, Twitter presence, blogs, websites) •Develop connections to other employees (follow) filename goes here 5 …and yet many people leave their profile on ‘mute’
- 6. Master of Science in Information and Knowledge Strategy Expertise need filename goes here 6 Director of Corporate Social Responsibility Director of Governmental Affairs Prepares annual public CSR report Preparing vice president to accompany governor of state on international trade mission They both need to know about sustainability, labor and environmental practice in the company supply chain
- 7. Master of Science in Information and Knowledge Strategy filename goes here 7 From org chart to network agent Manages the company’s supply chain sustainability processes •As she works in a complex, rapidly evolving domain, she updates her profile quarterly, describing the focus of work • blogs about key business challenges in supply chain sustainability, discusses where best practice and policy is headed with respect to suppliers • posts information about industry consortiums that she participates in • shares video recordings and presentation files from industry speaking engagements • tags her content, skills, expertise • links to her public facing presence – LinkedIn, Twitter •Her activity stream is rich with commentary and observations about her many trips to Asia-based suppliers (she’s in LA due to the frequency of travel to Asia) •She’s a member of the sustainability and innovation communities of interest/knowledge networks Meet Jane Doe
- 8. Master of Science in Information and Knowledge Strategy profile filename goes here 8 Form fill exercise • Connected, dynamic resource • Launch point for knowledge sharing, networking • Reflects multi-dimensional facets of roles, projects, experience • Talent discovery
- 9. Master of Science in Information and Knowledge Strategy Social collaboration–dynamics of ‘working out loud’ 9 • Robust profiles-greater context • Share updates (microblogs, comments, social feedback • Subscribe, contribute to, leverage discussion forums • Visibility of work expands knowledge base, invites diversity of inputs • Tacit knowledge more available as an artifact • Transparently co-create content • Social feedback (comments, likes) • Connect content to work dialogue tags, streams • Content change awareness via streams, alerts, filters, tags • Collective commentary Bryce Williams, 2010 Working Out Loud Dynamics – Catherine Shinners Merced Group
- 10. Master of Science in Information and Knowledge Strategy Collaborative WOL practice–focus on projects, complex work processes 10 Spatial Temporal Visual Relational Informational
- 11. Master of Science in Information and Knowledge Strategy Collaborative WOL practice–focus on knowledge building 11 Spatial Temporal Visual Relational Informational
- 12. Master of Science in Information and Knowledge Strategy Community of Practice/Knowledge Network Shared knowledge, best practice, advance domain knowledge Community of Practice/Knowledge Network Shared knowledge, best practice, advance domain knowledge Team Collaboration Joint project work Artifact development Combine expertise, skills Team Collaboration Joint project work Artifact development Combine expertise, skills Network Collaboration Learnings, engagement within ecosystem Insight and influence Reporting-basedProjectorInterest-based role-based Reporting-basedProjectorInterest-based role-based Inside organization Wider world Nature of ties Inhabit multiple collaborative contexts
- 13. Master of Science in Information and Knowledge Strategy CATHERINE SHINNERSTHE DYNAMICS OF WORKING OUT LOUD 2014 Catherine Shinners is principal and founder of Merced Group. Her work for clients is at the nexus of organizational change and design, social and digital technology implementations, and individual work practice to help people embrace new skills to support digital and network competencies Sometimes called “Future of Work” practices, they are a set of skills that empower individuals to navigate and thrive in networks, to build capacities for continuous learning, and supports new management practices that foster social and digitally enabled structures such as communities and adaptive teams. Catherine speaks, blogs and writes about social business and is an adjunct faculty member of Columbia University’s Information and Knowledge Strategy Master’s program. She is also a member of a learning and practitioner network of global professionals, Change Agents Worldwide. She contributed a chapter to Smarter Innovation: Using Interactive Processes to Drive Better Business Results with Change Agent colleagues. (published by the Ark Group in June 2014). Catherine has held senior director positions in product management, marketing and business development at leading technology companies developing new products and lines of business in the enterprise software market particularly for the financial services and telecommunications industries.