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In Comms We Trust: A Government Communicator Meet Up
- 1. In Comms We Trust A Government Communicator Meet Up SXSW 2024
- 2. Only two-in-ten Americans say they trust government in Washington to do what is right. Source Pew Research Center
- 3. Trust in Government is at an all time low We can humanize government and increase connections The disconnect was felt most acutely in communities of color and households roughly below the median income who felt government lacked connections with the communities they were purported to represent. Source
- 4. It begins with transparency We must communicate clearly with those we serve Join our conversation to discuss how we, as government communicators, can ensure that the services we provide are accessible to the people who need them. SXSW 2024
- 5. To meet our audiences where they are …requires innovation and creative solutions From patents to satellite data, food stamps and early childhood daycares, government can help. We need to be creative and committed to meeting individuals and communities where they are. SXSW 2024 It begins with transparency.
- 6. Let’s Collaborate! A diverse conference experience SXSW is an opportunity for gov communicators from all subject areas, all government types, and all nationalities to come together and compare notes. It begins with transparency.
- 7. Gov Communicators are at SXSW We self-organized an informal gathering in 2023 and seek take it to the next level - and reach even more government communicators we know are out there. It begins with transparency.
- 8. Meet Up Host - Brian Whittaker • Brian Whittaker is the founder of Humans of Public Service, a non-profit that shares stories of diverse public servants on social media platforms. • Brian is a Federal Executive by day with over 7 years of government experience SXSW 2024
- 9. Meet Up Host - Catie Miller • Catie Miller serves as Director of Strategic Communications for the President’s Management Agenda and is the lead of the Social Media Community of Practice from Digital.gov • She is the creator of multiple governmentwide campaigns, including #GovLove and #GovPossible and has over 10 years of experience in the public sector SXSW 2024
- 10. More reasons trust + communication matters Our work has real world implications. Read on to discover why.
- 11. Why trust matters CDC Lab Team Member working on Zika virus testing and prevention Engagement • The CDC puts out recommended vaccine schedules that help keep Americans safe - and other agencies put out guidance from everything to car seats to mortgage disclosure forms. • Yet individuals will only use and engage with this information if they trust it.
- 12. Why trust matters Interior Secretary Deb Haaland Use of Programs • Government administrators a wide array of programs on behalf of the American people - but individuals will only apply for and use these if they trust the value of the services will be worth their time and they and the data they share will be used correctly. • We have work to do building trust in communities that have traditionally be under-resourced and under represented.
- 13. Why trust matters In 2010, most households were given the opportunity to answer census questions first by mail. Now electronic submissions are encouraged first. Collaboration & Partnership • The Census Bureau seeks to be the leading source of quality data about the nation’s people and the economy. • However a complete count relies on over 400,000 partners to encourage census completion.
- 14. See you in March 2024!