(This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070918214652/http://fluxstreets.com:80/main/content/view/19/35/lang,en/ ) 2018: In the updated version (2018) the MicroBrands will be discussed in the context of Digital Knowledge Landscapes: Based on the complexity theory concept of fitness landscapes, the concept of “knowledge landscapes” is a metaphor describing the transformation of knowledge peaks and valleys that surround individuals, communities, instituitions, organizations and networks within networks.. The storytelling of a MicroBrand in Knowledge Landscape: - MicroBrand Mission - MicroBrand Journey - MicroBrand Authenticity - MicroBrand Destiny MICROBRANDS MicroBrands are market based algorithms that can be easily created, accessed, distributed and analyzed to solve a microsegmented problem, such as Brand Mission, Brand Journey, Brand Authenticity and Brand Destiny. MICROCLUSTERS MicroClusters are Permanent or Temporary Autonomous Ecosystems diverse in function, structure, work arrangements, and value creation/capture in a functioning Knowledge Landscape. MICROPLATFORMS MicroPlatforms can monetize human effort and consumer assets on a new arbitrage between the practices adopted by platform companies and the New-New Network Effects based demand side problem-resolution processes, with new-new rules by which new customers, new communities, new workers, and new markets opens the way for radical changes in how we work, live, socialize, create value in the economy, and share the resulting profits. Author: Aramaki, Celso Singo; Goble, Chad; Obata, Mato

1. FluxStreets Microbrands K.K. was
a SaaS startup in Tokyo with a
Microbrands Management Framework
started in 2006 and sold in 2010
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070911190323/http://www.fluxstreets.com:80/main/index.php

2. HOME
At Flux Streets, we produce, develop, and deliver new brands within specific niche markets;
monitor brand reputation; create and unify small business networks; manage online
advertisement campaigns; and develop innovative solutions to improve data management,
visualization, and comprehension.
Currently, there is a radical shift occurring in how data and content are collected, delivered,
and managed. Consequently, the driving force behind consumer tastes is also changing. In
the past, geography and social norms defined consumer preferences but today, with almost
unlimited information available at the click of a button, individual taste is beginning to define
the market. Consumers can get almost anything they desire, anytime, anywhere. Although
large brands still have precedent, the growing importance of personalized niche markets and
small businesses cannot be ignored.
Flux Streets' mission is to redefine the methods by which organization and management of
consumer and business data occurs. Our commitment to excellence in data management
and comprehension allows us to consistently deliver desirable and innovative brands,
contents, and services to all of our world-class partners.
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070911190323/http://www.fluxstreets.com:80/main/index.php

3. MICROBRANDS
Flux Streets manages and develop microbrands. A microbrand is any product or service sold
to a small, distinct set of clientele. In the past, microbrands were also confined by their
geography and location; however, today's technology allows for microbrands to reach
markets that were not available to them several years ago. With the potential to reach
markets anywhere in the world, the majority of microbrands can now be referred to as
"global microbrands."
Global microbrands ("microbrands") continue to benefit from improvements in production
and distribution systems. Consumers are also benefiting greatly from these advances. A
consumer's personal preference is no longer being limited to where a shop is located.
Individual tastes now fuels and drives new markets, resulting in unlimited opportunity for any
properly marketed microbrand.
Abundance of choice has caused a long-tail distribution to emerge that shows the growing
availability of niche markets. Therefore more opportunity for microbrand entrepreneurs now
now exists. At Flux Streets, our mission is to recognize the potential of all microbrands and
micorbrand ideas and help nurture their growth and prosperity.
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070918214652/http://fluxstreets.com:80/main/content/view/19/35/lang,en/

4. NETWORKS
Flux Streets’ microbrand networks offer a vast array of contents and services to users
around the world. Each of our networks cater to the demands of specific demographic
markets in North America and Asia. By providing each market with a wide variety of rich
online experiences, our networks can develop a positive relationship with our customers and
provide more personalized advertisements and content.
The following are some of the networks within the Flux Streets framework:
Tokyo Garage Network
The Tokyo Garage Network focuses on delivering unique and interesting contents to young,
adult males in North America. The network will relate primarily to pop and underground
culture from Japan and Asia.
Latin Streets Network
Young adult women in Japan, one of the most powerful consumer groups on the planet, are
the target market for the Latin Streets Network. We aim to bring these customers news and
information on hottest trends in fashion and lifestyle outside of their native country.
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070918214753/http://fluxstreets.com:80/main/content/view/40/53/lang,en/

5. NETWORKS
Asian Streets Network
Much like the Latin Streets Network, the Asian Streets network serves another powerful
market demographic: North American females between eighteen and thirty-five. This
network is dedicated to giving fashion and lifestyle news and advice from the most popular
destinations in Asia.
Drible Network
The Drible microbrand, and the network is anchors, provide young, male adults in Japan with
news, competitions, and a bragging space all revolving around the world of soccer and the
multitude of teams within it.
Production Network
Our Production Network will strive to connect the world's top artists and producers with the
brightest minds in investment and business. It shall be used by individuals inside and
outside of its boundaries to generate new ideas and innovative products.
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070918214753/http://fluxstreets.com:80/main/content/view/40/53/lang,en/

6. SYSTEM
Flux Streets' System
SOA (Service Oriented Architecture) is commonly defined as an approach to integrate
loosely coupled services in order to provide interoperability, orchestration and reusability of
resources within a company's network. As a result, enterprises can respond quickly and
cost-effectively to market changes and simplify the interconnection of IT assets.
Flux Streets' system is a SOA-based solution built from a collection of open-source
applications aiming to manage the company and the microbrands within it. It is composed
of BPM (Business Process Management), ERP (Enterprise Resource Planning), CRM
(Customer Relationship Management), BI (Business Intelligence) services, and collaboration
tools. Once integrated, these components will work seamlessly together in order to increase
product quality and company revenue, as well as improve Flux Streets operational agility.
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070918214644/http://fluxstreets.com:80/main/content/view/39/52/lang,en/

7. TEAM AND INVESTORS
Investors
Flux Streets has been seeding since September 2006 in Tokyo, Japan. At present, we are
preparing to launch the company in July, 2007.
Investment in Flux Streets comes primarily from our project financers in the United States
and Japan.
Team
Celso Singo Aramaki (Director President)
Mato Obata (Director)
Marcos Fukase (IT Managing Director)
Chad Goble (Microbrands Managing Director)
Adam Tuffley (Web Application Manager)
Fernando Uchiyama (Web Programming Manager)
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070918214749/http://fluxstreets.com:80/main/content/view/27/50/lang,en/

8. FluxStreets Microbrands K.K. was
a SaaS startup in Tokyo with a
Microbrands Management Framework
started in 2006 and sold in 2010
This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070911190323/http://www.fluxstreets.com:80/main/index.php
Present Day Contact:
http://celsosingoaramaki.com/2006-2010-celso-singo-aramaki-
fluxstreets-microbranding/
projects@celsosingoaramaki.com