We are protector of web and working continuously for open web. Taking one more step into it and we bring Suggested tiles for you. Now don't get annoyed with repetitive ads or if you are a private firm then get your right audience in one touch.

1. Chandan Kumar Baba
@cbaba20

2.  Overview
 Why Tiles ?
 Types of Tiles
 How it works ?
 Suggested Tiles
 Tiles for Advertiser’s point of view
Agenda

3.  Mozilla is a non-profit organization; and a global community of
technologists, thinkers and builders committed to keep the Internet
alive and accessible.
 It always promotes a transparent exchange between users and content
providers to make the Web enjoyable and sustainable.
 To make this possible, It always comes with something new, something
that will help to build a better web ,more free and more open.
Overview

4. What Comes New ?

5.  In the Modern Era, Internet becomes a largest online resource for
everyone. Any one can connect with thousand of users with there
products and any one can reach out to them from thousand of
advertisers.
 This brings “Digital Advertising ” a key term which uses internet to
deliver promotional marketing messages to many of users in a view.
 Online Advertising becomes a chaos for user and it creates a battlefield
to get more number of Consumers attention . While Consumers are
increasingly concerned about there online privacy .
Why Tiles ?

6.  Mozilla Believes that Ads can work in favour of both (consumers as
well as advertisers),if it promotes in a standard way.
 To make this belief possible , They developed Tiles A visual
bookmarks or thumbnails that Firefox users see each time they open
a new browser tab.
So what Mozilla Did ?

7. So, Not only Mozilla Developed tiles ,they also categorized it in different
types , So every information shared to a customer about a product must
reaches there goal .
 History Tiles :
 Directory Tiles :
 Suggested Tiles :
 Enhanced Tiles :
Types of Tiles

9.  Tiles are working on “recency”(an algorithm that combines our recency
of visiting a site and our frequency of visiting a site).
 Most recency sites are visible in Tiles.
 Depending on our New Tab settings, these Tiles include recently visited
or frequently visited sites, along with suggested sites and sponsored
content.
How Tiles work ?

10.  Suggested Tiles, makes it possible to do relevant advertising and
content recommendations while still respecting users’ privacy and
giving them control over their data.
 With these tiles users should be easily to understand what contents
what content is promoted, who it is from and why they are seeing it.
 And If they don’t want to see those ads then they can opted out easily
within two clicks ,without performing so many instructions .
Suggested Tiles

12.  Suggested Tiles will help advertisers and content owners connect with
millions of Firefox users, and do so at a time when the user is receptive
to hearing from them, making it a much more valuable connection.
 By delivering content experiences based on the user’s recent and most
frequent browsing, we know when content will have high relevance.
 We already have some very satisfied partners for Directory Tiles, and I
am confident that Suggested Tiles will deliver even higher levels of
engagement.
Tiles for Advertiser’s point of view

13.  Content Services helps to sustain the Mozilla mission with innovative
advertising products and services that raise revenue while enhancing the
user’s experience and control.
 Advertising is the primary way that the Web is funded, but it sometimes
comes at the expense of users’ experience.
 Mozilla provide in-browser promoted content experiences for advertisers
who want better, higher-quality relationships with their audience.
 If it begin to use the browser to improve relations between users and
advertisers, it can also begin to close the distance between browser vendors
and the ad industry.
Why we have content services ?

14.  Suggested ads will only be shown a fixed number of times before they're automatically
removed.
 For users with existing tiles (history tiles) in their new tab page, Firefox may substitute a
better image for the screenshot generated by default.
 Firefox periodically downloads a list of tiles to use as Default tiles, based on basic
information such as the user locale and geographic location (determined by IP address).
 If you have any questions about how Suggested Tiles will work, need more information or
want to explore a potential partnership with us, please visit :http://content.mozilla.org/
Note taking Points

15. How You can be a part ?