This latest Frost & Sullivan report has analyzed and bench-marked over 100 apps disrupting the trucking market in North America. What are the "Top 20 Apps"? Who among them will win the coveted title of "Uber for Trucks"? Who else is joining the race? A very relevant question on the occasion of Uber Freight launch.

1. TRUCK
STOPS
PARKING/
LAY-BYES
SHOPPING/
COUPONS
FOOD
NAVIGATION/
ROUTING
SHIPPER/
CARRIER RATING
FUEL
STATION
EBILLING/
DOCS
CAREER
PORTAL
EPAYMENT/
FACTORING
HOS/
ELOG
LUMPER
SERVICE
OCCUPATION SUPPORT
DRIVER HYGIENE
$2.6B market by 2025
REVENUE AVENUES
– Free or nominal subscription fee
– Major revenue stream: ads
– Usage-based fee
START-UPSKEY BENEFITERS
THREAT TO Web-based
service providers and
TSPs
Driver
Utility Apps
High spot market price due to brokerage fee
Apprehensions on safety with unknown carriers
eCommerce requiring shorter delivery deadlines



Inherent inefficiencies and high time consumption
Missed business due to limited shipper network
Stigma and reputation crisis of exploiting carriers



– Empty back hauls
High cost per mile due to the following:
– Volatile fuel price
– Idle and under-utilized truck/trailer capacity
Brokers not passing on the price paid by shippers
Cost barrier for small fleets to avail benefits of
telematics and to compete with large fleets








Regulatory compliance such
as HOS and DVIR
Health, wellness, and wellbeing
Finding point of interest (POI)
services such as food, truck-
stops, showers, and fuel stations
Limited career progression
opportunities and lack of
360-degree feedback on carriers
and shippers
Finding freight capacity—reducing
deadhead miles—receive incentives
for generating more income to fleets
Fleet
Optimization
Apps
Freight
Mobility
Apps
3PLS/
BROKERAGES
ON-DEMAND
(Uber for trucks)
LOADBOARDS
TRACK AND
TRACE
DRIVER
BEHAVIOR
MESSAGE/
EMAIL/CHAT
TRUCK/CARGO
CONDITION MONITORING
FUEL CARD/
FUEL TAX
WEIGHT
STATION BYPASS
DVIR/
MAINTENANCE
SAFETY/
UBI
TOLL
HEALTH SOCIAL NETWORK/
RECREATION
WEATHER
COST OPTIMIZATION
ASSET MONITORING
HIGH
$26.4B market by 2025
$6.4B market by 2025
REVENUE AVENUES
– Fixed route/region charge
– Fixed transaction fee
– Billing per hour/mile
– Subscription/listing fee
REVENUE AVENUES
– Subscription/usage based fee
– Also provided as free service by traditional
TSP participants
THREAT TO Brokers and Loadboards
START-UPSKEY BENEFITERS
START-UPSKEY BENEFITERS
THREAT TO Traditional (TSPs)
Telematics Service Providers
REVENUE AVENUES
MOBILE APPS IN THE NORTH
AMERICAN TRUCKING INDUSTRY
2016-17
GLOBAL AUTOMOTIVE & TRANSPORTATION RESEARCH TEAM AT FROST & SULLIVANGLOBAL AUTOMOTIVE & TRANSPORTATION RESEARCH TEAM AT FROST & SULLIVAN
TRUCKING APPS EVOLVING
RAPIDLY TO OFFER $2 BILLION
INVESTMENT OPPORTUNITIES BY 2020
http://www.frost.com/k06c +1.877.GoFROST (463.7678) myfrost@frost.com
3BIGPREDICTIONS
Investments to the tune of
$2B will be pumped into the
app economy of trucking
between 2017 and 2020, providing
the necessary thrust to make it a
$35.4Bn market by 2025.
Uber and Amazon will be the new disrupters as
these blue-chip companies have the unique capability to
combine the innovations and progress made in
autonomous trucks, multi-modal and global freight
transport marketplace, and electro-mobility, unlike
incumbents that are basically tech companies with no
hardware or global logistics scalability.
Partnerships among app providers and hosting
of APIs in third-party TMS and in ERPs of shippers and
carriers will be common, as companies will try to
remain competitive and stay afloat in an increasingly
competitive market.
MEDIUM
HOS: Hours of Service;
DVIR: Driver Vehicle Inspection Report
FLEET OPTIMIZATION APPS
DRIVER UTILITY APPS
FREIGHT MOBILITY APPS
KEY CHALLENGES FACED BY THE INDUSTRY,
NORTH AMERICA, 2016
KEY CHALLENGES FACED BY THE INDUSTRY,
SHIPPERS AND 3PLs
BROKERS
CARRIERS AND OWNER OPERATORS
DRIVERS
100+TRUCKING
APPS
MARKET POTENTIALMARKET POTENTIAL