Looking for a snapshot of the common path to online purchase? It doesn’t exist. Today’s continually-evolving e-commerce consumer journey is less of a path — and more of a maze. Each consumer path is unique and uncertain, which means today’s e-commerce seller must maintain a strong presence at every twist and turn.

1. SOURCES:
www.bloomreach.com/amazon
www.kpcb.com/blog/2016-internet-trends-report
www.statista.com/statistics/242235/number-of-ebays-total-active-users
www.chicagotribune.com/business/ct-walmart-amazon-online-shopping-20161007-story.html
www.baymard.com/lists/cart-abandonment-rate
www.marketwatch.com/story/ecommerce-returns-to-eclipse-30-this-holiday-season----trueships-white-paper-offers-statistics-solution-for-retailers-2015-09-02
www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic
www.brightlocal.com/learn/local-consumer-review-survey
www.businessinsider.com/reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2
www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html
www.searchenginejournal.com/google-product-listing-ads-see-dramatic-increase-click-rates/68089
www.smartinsights.com/ecommerce/ecommerce-strategy/37-indispensable-ecommerce-stats-to-inform-your-2017-strategy
BUT ARE BRANDS AND RETAILERS KEEPING PACE?
55%
start product searches on
of Amazon members shop at
...AND COMPARISON SHOPPING
MOST OF ALL, THEY GO MOBILE
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of total retail
sales in the U.S.
E-commerce sales
account for
8% of e-commerce website
visits are on mobile devices
59%
Those sessions account for 38%
of revenue
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42%
look for products on
start with
28%
55%
are active on eBay
MILLION
167
TODAY'S CONSUMERS RELY ON NUMEROUS
CHANNELS TO FIND PRODUCTS
THEY DO A LOT OF RESEARCH...
79%
trust online reviews as much as
personal recommendations
conduct online research before
making big purchases
look for free return shipping
use online shopping carts to evaluate
shipping fees and return policies
81%
71%
84%
SHOWROOM
(evaluate products in-store
before buying online)
WEBROOM
(research products online
before buying in-store)
69%
46%
Sale
30%
of those searches
result in purchases28%
76%
of people who do a
smartphone search for
nearby business visit
within a day
The Ever-Evolving E-Commerce
Consumer Journey
Looking for a snapshot of the common path to online purchase? It
doesn’t exist. Today’s continually-evolving e-commerce consumer
journey is less of a path — and more of a maze. Each consumer path
is unique and uncertain, which means today’s e-commerce seller
must maintain a strong presence at every twist and turn.
faster than
e-commerce3XMobile is
growing