How to build simple web apps to automate your SEO tasks - BrightonSEO Spring 2021
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Time to speed-up your SEO workflows! In this talk, I will show you how to: + Build simple Python Web apps to automate your tasks via the mighty Streamlit framework + Deploy them in one click and for free, so you can share them with your teammates (or the word!) I'll finish the talk with some exciting use cases!
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How to build simple web apps to automate your SEO tasks - BrightonSEO Spring 2021
- 1. HOW TO BUILD SIMPLE WEB TO YOUR SEO @DataChaz #BrightonSEO
- 5. 5 ALL THESE TOOLS! @DataChaz #BrightonSEO
- 12. What do most folks actually do?! @DataChaz #BrightonSEO
- 14. Streamlit apps can fix that! @DataChaz #BrightonSEO
- 15. 1. A (mini) intro to PYTHON 2. Why Streamlit? 3. A look at Streamlit functions 4. Building our 1st app 5. More advanced examples 6. More tips to help you start Agenda @DataChaz #BrightonSEO
- 20. Wanted to automate your workflow? @DataChaz #BrightonSEO
- 26. Not just Python… @DataChaz #BrightonSEO
- 32. “Hello world” - Java VS Python! @DataChaz #BrightonSEO @DataChaz #BrightonSEO
- 33. “Open + Print a file” - Java VS Python! @DataChaz #BrightonSEO @DataChaz #BrightonSEO
- 35. you can't do in Python! 35 @DataChaz #BrightonSEO
- 38. Blazing fast with big data! @DataChaz #BrightonSEO
- 39. Python is the ‘glue’ language @DataChaz #BrightonSEO
- 40. Interact with Databases! @DataChaz #BrightonSEO
- 41. Interact with any data format @DataChaz #BrightonSEO
- 42. Want to connect APIs & Web services? @DataChaz #BrightonSEO
- 45. Python, THE language for ML! @DataChaz #BrightonSEO
- 47. ML for SEO -> 🔥 ● Content generation via GPT-3 ● Keyword/Intent classification via Deep Learning ● Anomaly & opportunity detection via clustering ● Forecast data series ● Predict *some* ranking factors @DataChaz #BrightonSEO
- 49. Python enables marketers to be truly creative!
- 52. Ubiquitous. And for good reasons! • Instant feedback • Access to the whole Python eco-system • Free GPU = Massive horsepower for machine learning computation! 52 @DataChaz #BrightonSEO
- 57. @DataChaz #BrightonSEO What about interactivity?
- 60. @DataChaz #BrightonSEO Cell based system = 😱
- 61. Notebooks = bad coding habits! • Little for exception handling! • Messed-up hidden state • Don’t play nice w. CI & source control • …. I’ll stop there! @DataChaz #BrightonSEO
- 62. What Notebooks are good for! • Scribbling • Explore your data • Document your processes • Prototyping models @DataChaz #BrightonSEO
- 65. • It's an open-source web framework! • You can make/share Web apps! • *Anyone* can use them! What is Streamlit? @DataChaz #BrightonSEO
- 68. 68
- 70. No front-end experience required @DataChaz #BrightonSEO
- 71. @DataChaz #BrightonSEO Interactivity is baked in! 🍳
- 72. Integrates with any Python Lib! @DataChaz #BrightonSEO
- 73. Integrates with most ML Libs! @DataChaz #BrightonSEO
- 74. Cache data = skip redundant compute • Decorate any function • Streamlit will cache its results! • Can be dataframes transformations, CSV load etc. @DataChaz #BrightonSEO
- 75. Big data ready! 🙌 • Connect to databases • Connect to Bigquery, Azure, AWS • Big data libraries like PySpark @DataChaz #BrightonSEO
- 79. Streamlit Components Integrate with JS frameworks Streamlit.io/components @DataChaz #BrightonSEO
- 81. Components Gallery 02 @DataChaz #BrightonSEO https://observablehq.com/
- 82. Components Gallery 03 @DataChaz #BrightonSEO https://spacy.io/ https://pandas-profiling.github.io/pandas-profiling/
- 84. Convert your favourite JS library! 🚀 @DataChaz #BrightonSEO
- 85. Easily share app with the world! @DataChaz #BrightonSEO
- 86. Easily deploy anywhere! @DataChaz #BrightonSEO
- 89. Coming in 2021! @DataChaz #BrightonSEO
- 91. Secure Data Access! @DataChaz #BrightonSEO • Store API secrets • Store database credentials • No need to hard code!
- 93. Viewer Auth! @DataChaz #BrightonSEO • Password protect apps • Single sign-on • w/ OAuth2
- 94. … One final great thing no one talks about! @DataChaz #BrightonSEO
- 95. People I meet on StackOverflow @DataChaz #BrightonSEO
- 98. A LOOK AT STREAMLIT FUNCTIONS @DataChaz #BrightonSEO 03
- 99. I’ll go fast but… … slides are available online: https://www.slideshare.net/CharlyWargnier @DataChaz #BrightonSEO
- 100. Install Python • Works with Python 3.6 or above • https://www.python.org/downloads/ @DataChaz #BrightonSEO
- 101. Pick your IDE VS Code PyCharm Spyder @DataChaz #BrightonSEO
- 102. A Virtual Environment is recommended! • Isolate your dependencies • Google: “virtualenv” or “venv” for more @DataChaz #BrightonSEO
- 103. Install Streamlit • Open your IDE terminal • Or a command line terminal • Type: $ pip install streamlit @DataChaz #BrightonSEO
- 104. Is it working? Type: $ streamlit hello @DataChaz #BrightonSEO
- 105. Is it working? @DataChaz #BrightonSEO
- 106. Is it working? @DataChaz #BrightonSEO
- 109. Everything you’ll see is pure Python! @DataChaz #BrightonSEO
- 110. The ST. module does it all! @DataChaz #BrightonSEO
- 111. Module Function Argument(s) @DataChaz #BrightonSEO
- 117. st.write is Streamlit’s magic command! @DataChaz #BrightonSEO
- 123. Date input boxes! @DataChaz #BrightonSEO
- 124. Display info boxes @DataChaz #BrightonSEO
- 126. Download files -> Not released yet but hacks are on the forum @DataChaz #BrightonSEO
- 128. Add widgets to sidebar @DataChaz #BrightonSEO
- 129. LET’S BUILD OUR 1ST ! 🙌 @DataChaz #BrightonSEO 04
- 130. • Uses advanced fuzzy matching techniques • Map keywords to your crawl’s URLs • Use the code and tweak it for your own projects! 🎉 @DataChaz #BrightonSEO
- 131. https://github.com/CharlyWargnier/ KeywordMapperForBrightonSEO @DataChaz #BrightonSEO Get the code from my Github! 🎁 https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 132. ● Upload a Screaming Frog crawl ● Paste keywords (e.g., internal search terms) ● Auto-map them to URLs ● Get accuracy scores ● Download results to CSV
- 133. Install files on local machine ● Create a folder on your local machine ● Drop the downloaded files in that folder ● Head to that folder via cd ● pip install streamlit polyfuzz @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 134. Import our libraries @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 135. Define config @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 136. Add logos & placeholders
- 137. Add a CSV uploader @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 138. Add a text area for keywords https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 139. Apply the fuzzy matching function @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 140. Add a formatted table @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 141. Add a Download button @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 142. Here and there, I’ve also added… @DataChaz #BrightonSEO ● Some headers ● Some warning messages ● Some exceptions via ‘Try/Except’ https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 143. Type ‘streamlit run app.py’ in your command prompt Voila! 🙌 @DataChaz #BrightonSEO https://github.com/CharlyWargnier/KeywordMapperForBrightonSEO
- 145. Let’s deploy our app with Streamlit Sharing! 🚀 @DataChaz #BrightonSEO
- 147. Head to https://tinyurl.com/ BSEOSharingForm @DataChaz #BrightonSEO 200 free, immediate invites! You need a GitHub account!
- 148. Once you have your invite… @DataChaz #BrightonSEO ● Create a Github repo ● Upload all your files in that repo ● Go to https://share.streamlit.io/deploy
- 149. 1-click Deploy via Sharing! @DataChaz #BrightonSEO
- 152. • Uses the Google language API • Extract & analyse entities at scale • Directly from web pages! ▶️ https://streamea-entity-analyzer.herokuapp.com/ @DataChaz #BrightonSEO
- 154. • Bulk retrieve auto-complete suggestions • From Google and Bing • Choose depth • Visualise in tree/tabular form • Export results to csv ▶️ https://streamsuggest.herokuapp.com/
- 155. • Retrieve entities from Wikipedia URLs or topics! • Get interactive graphs of connected entities • Get entity types + salience scores • Export results to CSV! • (Original script from @jroakes) ▶️ https://share.streamlit.io/charlywargnier/s4_wiki_topic_grapher/main/app.py
- 156. @DataChaz #BrightonSEO ● One-click SEO forecasting ● Connects to GSC ● Tweak + export results ● Export forecasting models!
- 157. ● Paste a web page ● Get a list a relevant Q&As ● Organise & Export results ● Powered by
- 158. @DataChaz #BrightonSEO ● Advanced fuzzy matching app ● Map 404s to SEO crawls! ● Leverage Google Trends API ● … At scale!
- 159. Lots of ❤️ for Streamlit among the SEO Community!
- 160. MORE TO HELP YOU START! @DataChaz #BrightonSEO 06
- 162. Tip 01: Data blending ideas • Blend your client’s data… • … with Google Analytics or GSC • Create a Streamlit app! @DataChaz #BrightonSEO
- 163. Tip 02: Start ditching Excel! • Think of transfos you’re doing all the time! • Break in smaller, easy chunks • Code these in your IDE, or a Colab • Convert to Streamlit! 🔥 @DataChaz #BrightonSEO
- 164. Tip 03: Play with APIs! • Pick an API • Choose your parameters • Build a Streamlit GUI for it! @DataChaz #BrightonSEO
- 166. Mr Bernhardt gotcha covered! 😎 @DataChaz #BrightonSEO
- 168. Jean-Christophe in Da API House! @DataChaz #BrightonSEO
- 170. That’s it! 🎉 @DataChaz #BrightonSEO
- 171. In Memory of Hamlet Jan. 4, 1975 - Jan. 27, 2021 Mentor, teacher, father & friend Rest in peace @DataChaz #BrightonSEO
- 172. Happy Streamlit-ing™! Questions? DM me @DataChaz @DataChaz #BrightonSEO