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2. Main Goal
Increase Public Awareness About The Importance of Face-to-Face Communication
Help People Get Off Social Media
Encourage People talking to their friends and families instead of communicating through the screen
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3. Target Audience
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4. 4
SWOT Analysis
Strengths: A lot of people have already realize the problem spending to much time on smartphones
Target audiences can be accessed easily
Weakness: Hard to evaluate the effectiveness
Limited Budgets
Opportunity: The campaign can get
attention from the public right after
It launched.
More organizations probably would like
to join the campaign.
Threats: As a non-profit project it is hard to find sponsors to support the whole process

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6. 3 Stage Campaign
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Stage 1: December 2014 –February 2015
Mediums: Coffee Shop / Restaurants ( mobile TV/ I pad Menu)
Create Social Media Websites

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Stage 2: March 2015-May 2015
Medium : Outdoor Advertising ( Billboards/ Subway or Bus Station Ads)

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Stage 3: June 2015
Medium : Indoor
& Outdoor Ads