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Chris Puckett Director of Sales P: 917-817-7121 chrispuckett@buzzfeed.com
BuzzFeed is... ...where people react to the most viral content on the web www.BuzzFeed.com
BuzzFeed.com ,[object Object]
8 Million Unique Visitors
Highly engaged, sharing audience.
The largest “what’s hot” network BuzzFeed Partners 140 million Tracking the actual sharing activity on 150 million uniques (2 billion page views) of partner sites Buzzfeed.com 8 Million
Viral Monitor of your content, & the web. Track and measure earned media Real-time viral meme tracker Snooki snacks
Buzzfeed Social StrategyEncourage sharing on BuzzFeed & the BuzzFeed Network with compelling viral content. Optimize Verizon campaigns on viral rank, pulled from BuzzFeed or any source. Viral Lift = Sharing = Success! Buzzfeed promotes viral sharing by running across our network. DSPs Your Content Our Measurement Social Sharing
The BuzzFeed Audience * 65% 44% 18-26 MALE AGE COLLEGE GRADUATES $60K - $100K HHI Data: Quantcast *However the “average” doesn’t do an accurate job of explaining our audience, as it’s driven by the actual pieces of viral content
...and BuzzFeed users do the most sharing. Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than direct clicks. *Hill Holiday Study, Advertising Age, 7/21/10
BuzzFeed Advertising Products
BuzzFeed Home Page Placements Using High Performing BuzzFeed Story Units, Thumbnails, Badges and 300x250’s to seed and share Verizon content, driving to BuzzFeed Story Pages.
BuzzFeed Viral Stories Utilize the BuzzFeed Editorial Team to create awareness for Verizon by creating BuzzFeed posts that go viral across the web!
Samsung Examples
BuzzFeed Placements and Units
BuzzFeedSupersharers
How often do you visit BuzzFeed?
How often do you share content when you visit BuzzFeed via Twitter, E-mail, Facebook, etc? Survey Size = 304 Users
Why do you visit BuzzFeed?

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BuzzFeed intro

  • 1. Chris Puckett Director of Sales P: 917-817-7121 chrispuckett@buzzfeed.com
  • 2. BuzzFeed is... ...where people react to the most viral content on the web www.BuzzFeed.com
  • 3.
  • 6. The largest “what’s hot” network BuzzFeed Partners 140 million Tracking the actual sharing activity on 150 million uniques (2 billion page views) of partner sites Buzzfeed.com 8 Million
  • 7. Viral Monitor of your content, & the web. Track and measure earned media Real-time viral meme tracker Snooki snacks
  • 8. Buzzfeed Social StrategyEncourage sharing on BuzzFeed & the BuzzFeed Network with compelling viral content. Optimize Verizon campaigns on viral rank, pulled from BuzzFeed or any source. Viral Lift = Sharing = Success! Buzzfeed promotes viral sharing by running across our network. DSPs Your Content Our Measurement Social Sharing
  • 9. The BuzzFeed Audience * 65% 44% 18-26 MALE AGE COLLEGE GRADUATES $60K - $100K HHI Data: Quantcast *However the “average” doesn’t do an accurate job of explaining our audience, as it’s driven by the actual pieces of viral content
  • 10. ...and BuzzFeed users do the most sharing. Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than direct clicks. *Hill Holiday Study, Advertising Age, 7/21/10
  • 12. BuzzFeed Home Page Placements Using High Performing BuzzFeed Story Units, Thumbnails, Badges and 300x250’s to seed and share Verizon content, driving to BuzzFeed Story Pages.
  • 13. BuzzFeed Viral Stories Utilize the BuzzFeed Editorial Team to create awareness for Verizon by creating BuzzFeed posts that go viral across the web!
  • 17. How often do you visit BuzzFeed?
  • 18. How often do you share content when you visit BuzzFeed via Twitter, E-mail, Facebook, etc? Survey Size = 304 Users
  • 19. Why do you visit BuzzFeed?
  • 20. Do you watch television?
  • 21. Do you go to the movies?

Notes de l'éditeur

  1. Our uses will accelerate Train tracks, lets us be your diesel engine that pulls you along on the social graph train tracks. Engine that pulls you along on the social graph