Social Media – a Corporate Love Affair or Just a Nightmare?
1. Social MediaSocial Media
– a Corporate Love Affair or Just a Nightmare?
Christian Brosstad, DirectorChristian Brosstad, Director ofof PR and Social Media , SpareBank 1PR and Social Media , SpareBank 1
Mari Grini, IT Security Manager, SpareBank 1Mari Grini, IT Security Manager, SpareBank 1
Stockholm, AprilStockholm, April 23rd 201323rd 2013
Twitter: @chrisbros & @marigrini
2.
3. It’s mobile
• How to use your mobile to• How to use your mobile to
get better experiences,
games, social media,
education, health and TVeducation, health and TV
• It’s really about capturing
the right context andthe right context and
understanding what people
want and need to do at
different touch pointsdifferent touch points
4. It’s second screen or social TV
• TV has embraced social media as a way to interact moreTV has embraced social media as a way to interact more
intimately with their audiences, bringing content from the
TV screen to the second screen.
• Advertisers use branded hashtags to market to viewers
• Fictional characters have their own Twitter accounts
• Actors tweet from behind the scenes as they're filming
new episodes
• Twitter is leading the way for a social TV revolution
6. It’s crowdsourcing
Lego Cuusoo
Crowdsourcing: the practice of obtaining needed services, ideas, or content by getting
contributions from a large group of people, and especially from an online community, rather
than from traditional employees or suppliers.
Lego Cuusoo
• Lego fans upload their own
project
• Projects with 10,000 votes are
reviewed quarterly by LEGO for a
chance to become an official
LEGO d tLEGO product.
• If your project passes review and
is chosen for production, you will
f h l lreceive 1% of the total net sales
of the product
• Eks Minecraft got over 10 000
votes in 48 hours – New Record
• Lego decides if a project fits with
their strategy
o.com
• A win-win situation for Lego and
it’s fans
tp://lego.cuusohtt
7. Why every organisation should love itWhy every organisation should love it:
A Social Media CrisisA Social Media Crisis
8.
9.
10. Being open about your flaws will only
make you more awesome as a brandmake you more awesome as a brand
Fast food retailer Domino : Times Square live feedback from Twitter
18. Saturday 27th October 2012
For the first time we had more people logging on to theFor the first time we had more people logging on to the
mobile bank than internet bank.
41. The Zappos team is given completeThe Zappos team is given complete
freedom to do whatever they think is
necessary to create a PEC (personal
emotional connection) with every
customer.
42. 1. Trust - Zappos
+
2. Likability - Virgin/
Richard BransonRichard Branson
S k fSuksess fremover…
43.
44. 1. Trust - Zappos
+
2. Likability - Virgin/
Richard BransonRichard Branson
++
3. The products - Apple
48. Opportunities – but also risks
Kilde McKinsey 2012: http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
49. Ho do e orkHow do we work
with social media
i iin a security
perspective?
Put together a team with members from many
different diciplines
Photo: http://www.flickr.com/photos/lumaxart/2137737248/sizes/l/in/photostream/
52. 1. Pitfalls of sharing and dialogue.
T t t t h i f ti i th tiTo protect or to share information is the question
”Social media is
dialogue and sharing
online”
Photo: from halifax magazine July 29th 2010
62. Make an internal campaign to build knowledge
d i i i d land a positive attitude among employees
Some activities
http://www.sli
• Seminars
• Intranet
Q i
ideshare.net/SpareB
• Quiz
• Online discussions
• Gadgets
Bank1/nettvettregle
• Gadgets
• Symbols
er-for-ansatte-i-spa
And we shared our campaign with those who
wanted it. Even competitors!
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