Technical SEO Audits

1. SEO AUDITS

2. 2
RANKING FACTORS
RELEVANCE Authority
Unnatural
BacklinksTechnical
Issues
AUTHORITY

3. 3
RANKING FACTORS
RELEVANCE Authority
Unnatural
BacklinksTechnical
Issues
AUTHORITY
TECHNICAL
ISSUES
UNNATURAL
BACKLINKS

4. 4
FOUR SEO AUDITS
RELEVANCE
AUDIT
AUTHORITY
AUDIT
TECHNICAL
AUDIT
BACKLINK
AUDIT

5. 5
QUESTIONS FOR AN SEO AUDIT
RELEVANCE
AUDIT
How authoritative is my
website compared to my
online competition for the
keywords I’m targeting?
SEO Competitive Analysis – August
Do I have a significant
amount of unnatural
backlinks pointing to my
website?
Am I targeting the most
valuable keywords to the
highest converting
pages?
SEO Keyword Research and Site
Architecture – September
AUTHORITY
AUDIT
TECHNICAL
AUDIT
BACKLINK
AUDIT
Am I hindering the ability
of search engine bots to
quickly crawl and index
my website?

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RESERVED.
TECHNICAL AUDIT
Can the Search Engine Bots
Crawl my Website?
What are the
bots crawling?
What are the
bots seeing?
How fast are the
bots crawling?

7. 7© 2015 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS
RESERVED.
TWO MOST COMMON PROBLEMS
www.website.com/robots.txt view-source:www.website.com
<meta name="robots"
content=
"noindex, nofollow">
META ROBOTS TAGROBOTS.TXT
User-agent: *
Disallow: /
Can Search Engines
Crawl my Website?
Can the
bots crawl?

8. 8© 2015 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS
RESERVED.
SEARCH OPERATORS
Can the
bots crawl?
site:domain
info:URL

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RESERVED.
GOOGLE WEBMASTER TOOLS
Can the
bots crawl?

10. 10© 2015 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS
RESERVED.
SPIDER TOOLS
What are they
crawling?
Look for:
• Duplicate Content
• Missing Content
Screaming Frog (<500 URLs) or XENU Link Sleuth

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RESERVED.
VIEWING THE TEXT
Look for:
• Navigation links
• Hidden text
• Missing text
cache:www.yourwebsite.com
What do
they see?

12. 12© 2015 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS
RESERVED.
PAGE SPEED
How fast can
they crawl?
Look for:
• Page Load Time
< 10 sec.
• Time to First
Byte < 0.5 sec
• Faster than your
competitors!

13. 13© 2015 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS
RESERVED.
BACKLINK AUDIT
Look for:
• Spikes in number of
linking domains
• Low quality domains
• Exact Anchor text

14. RELEVANCE AUTHORITY TECHNICAL
FREE:
• Xenu Link Sleuth
• Google Webmaster Tools
• Feed the Bot
• seo-browser
SMB:
• Moz On-Page Grader
• Moz Crawl Test
• Screaming Frog
Enterprise:
• Deep Crawl
http://moz.com/blog/technic
al-site-audit-for-2015
FREE:
• Open Link Profiler
SMB:
• Moz Open Site Explorer
• SEMrush
Enterprise:
• MajesticSEO
• Ahrefs
http://moz.com/blog/illustrat
ed-seo-competitive-analysis-
workflow
FREE:
• SEO Tools Rank Checker
• Google Keyword Planner
• Ubersuggest
SMB:
• Moz Rank Tracker
• Moz Keyword Difficulty
Enterprise:
• Conductor or seoClarity
• KW Finder
http://backlinko.com/keywor
d-research
TOOLS AND RESOURCES
LINK AUDITS
FREE:
• Google Webmaster Tools
SMB:
• Google Webmaster Tools
• Moz OSE Spam Analysis
Enterprise:
• Link Detox
• LinkRisk
http://searchenginewatch.co
m/sew/how-
to/2273639/how-to-use-
googles-disavow-links-tool-
the-right-way