2. • Networking is a top
priority for many
owners, managers
and professionals
• It is one of the most
effective tactics in
building relationships
and growing your
client base.
Networking Works
3. • Join groups
• Participate in conversations
• Start conversations
• Reconnect with university colleagues
(who are now potentially connected in
many other ways)
• Get introduced to suspects and
prospects
• Recommend people, endorse people
and be recommended and endorsed
back.
LinkedIn is essentially networking online. It allows you to:
4. But one of the things LI has over it’s face-to-face
counterpart is its power to:
• Connect you with people you may never have had the
opportunity to meet, locally, nationally or internationally
• Regularly get you in front of your audience without leaving
your desk
• Become a publisher, increase your profile
and become a thought leader and expert
in your field by publishing articles on
LinkeIn’s Pulse
• AND build a relationships with your next
BIG client while you’re on vacation!
5. The Numbers
• Canadians visit LinkedIn about twice per
week.
• This network is most popular with
middle-aged Canadians (GenX, 45-54
years of age).
• 46% of those earning $100K-$250K use
LinkedIn.
• 36% of parents with children under 18
are on LinkedIn.
• 48% of those holding a post graduate
degree prefer LinkedIn.
6. Every skilled craftsman knows that
there is a tool for every task, and it’s
good to keep enough tools in the tool
belt to get the job done.
Social media is a big tool belt, and for
B2C, Facebook, Twitter, Instagram,
Pinterest have an undeniable edge,
but when it comes to B2B, LinkedIn is
king!♛
9. 1. Have a purpose
2. Set time limits
3. Do your homework
4. Rehearse your elevators pitch
5. Introduce people
6. Write it down
7. Listen 80%, talk 20%*
8. Dress for success
9. Follow up
Rules of Face-to-Face Marketing
14. As many as a dozen older plans are now consolidated
into four new ones, as follows:
• Job seekers now are being steered toward a
$29.99/month premium package designed for
them.
• An all-purpose Business Plus plan is now priced at
$59.99/month.
• The premium service for sales people is
$79.99/month.
• A premium plan for hiring specialists, known as
Recruiter Lite, is $119.99/month.
Evaluate Cost vs Benefits
15. Increase engagement!
• Optimum post length – B to B: 16-25
words; B to C: 20-25 words
• Keep link titles under 70 characters
• 20 posts/mo (1/biz day) can help you
reach 60% of your audience.
16. • Posts that ended with a questions have 15% higher
engagement
• Crowdsource by asking questions to increase engagement and
then publish the results
Ask questions at the end of your updates
Your current business goals will dictate which of those three types of contacts are most important for the event: launching your business? You'll likely want to meet prospective customers. Just lost your website designer? Maybe you're on the hunt for a new firm. Concerned about government legislation that may impact your industry? Talk to some colleagues to find out their perspective.Don't try to meet dozens of contacts, but rather look to connect with just one person at each event. Meeting one good person who can advance your sales, solve a supply problem, or share industry news is a great return on the time you'll spend at a particular networking function.Furthermore, once you've decided which type of contact you'd like to acquire, it's easier to choose networking events that offer the best chance to meet that prospect, supplier, or colleague.