Advertising Strategy to Boost Zenfone 5 Sales

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Christofer Felix

Part 3 of 8 in Account Planning & Management Series Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University. ©2018

ADVERTISING | STRATEGY
prepared by
Christofer Felix

KEY|FACT
People buy
Zenfone 5
to get both
up to date
features
and elegant
appereance in
affordable price

MARKETING|PROBLEM
Zenfone 5 is not yet massively disributed
to Indonesian offline & online retails
Announced Price
Rp 4.299.000
Current Price
Rp 4.499.000

COMMUNICATION|OBJECTIVECOMMUNICATION|OBJECTIVE
“Increasing Purchase Intention
to 75% until Q4 of 2019”

Thank
You
Account Planning & Management, 2018

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Advertising Strategy to Boost Zenfone 5 Sales

1. ADVERTISING | STRATEGY prepared by Christofer Felix

2. KEY|FACT People buy Zenfone 5 to get both up to date features and elegant appereance in affordable price

3. MARKETING|PROBLEM Zenfone 5 is not yet massively disributed to Indonesian offline & online retails Announced Price Rp 4.299.000 Current Price Rp 4.499.000

4. COMMUNICATION|OBJECTIVECOMMUNICATION|OBJECTIVE “Increasing Purchase Intention to 75% until Q4 of 2019”

5. MANDATORIES corporate brand tagline brand series

6. Thank You Account Planning & Management, 2018