5. Why Zenfone 5?
People want to take excellent photos
as a professional photographer.
Because...
Zenfone 5 AI Camera allows its user to take high-quality
professional photos without any photography skills.
*surely with affordable price
7. • Elegant apperance with metal and glass mixture
• Complementary AI features in one smartphone
• Secure Rear-Mounted Fingerprint and
Face Indetification features
• High Specs with affordable price
8. • Had high level of Awareness, about 75% of
the target market aware of Zenfone 5
• Targeted for the Middle-upper class segment
• Suitable for stylish people who also prefer
a more affordable price
• Usually earned high intensity and newsworthy
publicity in mass media
9. • ASUS had many service center across Indonesia
• Featured 1 Year of Global Warranty
• Adopting Apple’s Edge-to-edge display with a notch
• A strong ASUS corporate reputation is built
from its computer products.
10. • The main problem is executing massive promotion
without massive distribution.
• Stricken by a lot of NWOM “HP Ghoib” on
ASUS social media channels.
• Unavailability of product stocks both in
offline & online retails.
12. Target Audience
Age : 20 - 40 y.o.
Gender : M & F
Psych : urban society, tech-savvy, photography enthusiast
Geo : all of Indonesia capital cities
SES Level : A & B
27. Notes for Creative Dept.
• Kindly follow our prototypes.
• Don’t forget to inform fixed price and availability at
the ending of TVC or bottom of print ad.
• Delivering styles: fabulous, young-spirited, emotional.
• Visual styles: classy & elegant.
*inline with existing ASUS brand image.