The document outlines a media plan to expand market share for Zenfone smartphones in Indonesia. The objectives are to reach 10% market share by end of 2019 and distribute Zenfone 5 to all capital cities in Q1 2019. The plan targets urban 20-40 year olds across Indonesia through cinema, newspaper, outdoor displays, and social media advertising. The 9 month campaign from February to December 2019 has budgets of 120, 150, 50, and 100 billion Rupiah respectively for different media vehicles. Special attention will be given to holidays and popular movies to boost visibility.