Simulation Plan for Asus Zenfone 5 - Part 8: Production Brief

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Part 8 of 8 in Account Planning & Management Series Creative Brief Leo Young & Rubicam. Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University. ©2018

Marketing

Production | Brief
prepared by
Christofer Felix

Cinema Ad
• Length : 1 min
• Resolution : Full HD - 1920 × 1080 px
• Aspect Ratio : 16:9
• Field Order : Progressive Scan
• Audio : Dolby 5.1
• Codec : H.264 / AC3

Youtube/Facebook Ad
• Length : 15 sec
• Resolution : Full HD - 1920 × 1080 px
• Aspect Ratio : 16:9
• Field Order : Progressive Scan
• Audio : Stereo
• Codec : H.264 / AAC

Instagram Ad
• Length : 15 sec
• Resolution : HD - 1280 × 720 px
• Aspect Ratio : 16:9
• Field Order : Progressive Scan
• Audio : Stereo
• Codec : H.264 / AAC

Instagram/Facebook Ad
• Color Mode : RGB
• Dimensions : 1080 × 1350 px
• Aspect Ratio : 4:5
• Resolution : 72 dpi

Newspaper Ad
• Color Mode : CYMK - Full Color
• Dimensions : 4 columns × 185 mm
• Aspect Ratio : 4:5
• Resolution : 300 dpi

Ambient OOH Ad
• Dimensions : 153 × 75.7 × 7.7 m
• Material : Aluminium
• Location : Monas, Kota Tua
Malioboro
Candi Borobudur
GWK Bali
Tol Pasteur & Jagorawi

Production
Pre-Prod
Post-Prod
Nov 26th - Des 21st, 2018
Jan 14th - Jan 18th, 2019
Jan 7th - Jan 13th, 2019

Type Detail Budget
Video
Director & DOP Rp 250.000.000
Production House Rp 700.000.000
Grading & VFX Rp 250.000.000
Sound Mastering Rp 80.000.000
Digital Cinema Package Rp 10.000.000
LSF’s Censorship Fee Rp 411.300
Set Property Rp 550.000.000

Type Detail Budget
Image
Photo Studio Rp 35.000.000
Photographer Rp 100.000.000
Digital Imaging Artist Rp 75.000.000
Ambient
LED 250 Watt Rp 250.000.000
Metal Material Rp 1000.000.000
Printing cost Rp 500.000.000
TOTAL Rp 3.800.411.300

• TVC have to use a beauty shot technique.
• TVC must be self-censored.
• Follow Indonesian Advertising Ethics
(Etika Pariwara Indonesia).
• Photos’ format must be RAW & JPG.
• Videos’ format must be MP4.
• All materials must be uploaded to G-Drive.
• Just for TVC, must be burned to DVD.

Thank
You
Account Planning & Management, 2018

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Simulation Plan for Asus Zenfone 5 - Part 8: Production Brief

1. Production | Brief prepared by Christofer Felix

2. Technical Specification I

3. Cinema Ad • Length : 1 min • Resolution : Full HD - 1920 × 1080 px • Aspect Ratio : 16:9 • Field Order : Progressive Scan • Audio : Dolby 5.1 • Codec : H.264 / AC3

4. Youtube/Facebook Ad • Length : 15 sec • Resolution : Full HD - 1920 × 1080 px • Aspect Ratio : 16:9 • Field Order : Progressive Scan • Audio : Stereo • Codec : H.264 / AAC

5. Instagram Ad • Length : 15 sec • Resolution : HD - 1280 × 720 px • Aspect Ratio : 16:9 • Field Order : Progressive Scan • Audio : Stereo • Codec : H.264 / AAC

6. Instagram/Facebook Ad • Color Mode : RGB • Dimensions : 1080 × 1350 px • Aspect Ratio : 4:5 • Resolution : 72 dpi

7. Newspaper Ad • Color Mode : CYMK - Full Color • Dimensions : 4 columns × 185 mm • Aspect Ratio : 4:5 • Resolution : 300 dpi

8. Ambient OOH Ad • Dimensions : 153 × 75.7 × 7.7 m • Material : Aluminium • Location : Monas, Kota Tua Malioboro Candi Borobudur GWK Bali Tol Pasteur & Jagorawi

9. Production Deadline II

10. Production Pre-Prod Post-Prod Nov 26th - Des 21st, 2018 Jan 14th - Jan 18th, 2019 Jan 7th - Jan 13th, 2019

11. Production Cost III

12. Type Detail Budget Video Director & DOP Rp 250.000.000 Production House Rp 700.000.000 Grading & VFX Rp 250.000.000 Sound Mastering Rp 80.000.000 Digital Cinema Package Rp 10.000.000 LSF’s Censorship Fee Rp 411.300 Set Property Rp 550.000.000

13. Type Detail Budget Image Photo Studio Rp 35.000.000 Photographer Rp 100.000.000 Digital Imaging Artist Rp 75.000.000 Ambient LED 250 Watt Rp 250.000.000 Metal Material Rp 1000.000.000 Printing cost Rp 500.000.000 TOTAL Rp 3.800.411.300

14. Others IV

15. • TVC have to use a beauty shot technique. • TVC must be self-censored. • Follow Indonesian Advertising Ethics (Etika Pariwara Indonesia). • Photos’ format must be RAW & JPG. • Videos’ format must be MP4. • All materials must be uploaded to G-Drive. • Just for TVC, must be burned to DVD.

16. Thank You Account Planning & Management, 2018

Simulation Plan for Asus Zenfone 5 - Part 8: Production Brief

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Simulation Plan for Asus Zenfone 5 - Part 8: Production Brief