Listen to the Expedia and Hotels.com presentation at the recent Hotel Website Marketing Conference in Dublin

1. Dublin Hotel Website Marketing Conference Charlotte Gogstad 17 th February 2009 3 rd Party Partners

4. Expedia holds a leadership position in nearly every geographic market where we are present Unmatched global marketplace of brands No.1 hotel specialist, in 42 countries Leading discount travel site reaching price-conscious travelers Leading online travel service provider in China On-demand, full-service corporate travel agency operating in nine countries No.1 community player with more than 15 million reviews and opinions No.1 OLTA, in 19 countries Operating more than 100 in-market concierge and activity desks © 2008 Expedia, Inc. Confidential & proprietary. All rights reserved. Expedia’s value proposition

6. © 2008 Expedia, Inc. Confidential & proprietary. All rights reserved. Expanding internationally

7. © 2008 Expedia, Inc. Confidential & proprietary. All rights reserved. Expanding internationally

8. © 2008 Expedia, Inc. Confidential & proprietary. All rights reserved. Expanding internationally

10. Multiple product categories to maximise demand © 2008 Expedia, Inc. Confidential & proprietary. All rights reserved. More than 730,000 flight shoppers globally, per day More than 55,000 car shoppers globally, per day Nearly 475,000 hotel shoppers globally, per day We have more than 75 million visitors to our sites every month

11. 5.5% overlap Accessing different target audiences We attract a range of consumers with different buying habits UK Traffic per month 20 Million UK Traffic per month 40 Million Average Customer Age: 56% are 25-44 Income: 41% earn £50+ 20% repeat customers Average Customer Age: 63% are 35-65 Income: 67% earn £50+ 20% repeat customers

13. WHY work with an OLTA? We are bringing you the world Incremental business: Reach travelers that would not find you any other way Get customers that stay for longer in your hotel and spend more money on it Inspire travelers to find, build and share travel experiences Make your hotel accessible to a Worldwide audience

20. 5-STEP EVOLUTIONARY ON-LINE MARKETING – Partnering with Online Travel Agents (OLTA’s) 1. Get your product into OLTA Shelves + 2. Promote deals on OLTA shelves + 3. Run ad campaigns with OLTA’s + 4. Be active on UGC sites + 5. Upgrade your site for ancillary revenues Consumer Relevance Long-term Brand Value OLTA capturing demand through Marketing Investment

21. 1. Get Your Product on OLTA Shelves Online distribution provides flexible options for both consumers and suppliers

22. 1. Content Management 95% of leisure Bookers & 92% of Lookers say descriptive content is important to them Info sites Traveller Reviews Virtual Tours Room details Photos

23. 2. Promote Deals on OLTA Shelves

24. 3. Run ad campaigns and build your brand

26. Hotel Conversion vs User rating Score (1-5) 1–2.9 3.0–3.9 4.0–5.0 % User Ratings Source: NYC, Hotels.com, Nov 2008 4. Manage your reputation on User-generated content sites, it will help you in the long-run 100 170 220 % Total ratings Conversion Index

27. 4. Manage your reputation globally

28. 5. Upgrade your site for ancillary revenues Expedia – Pegasus co-branded hotel partnership will help Pegasus expand its consumer offering with minimal investment

30. Full service online travel agency… …more than just a transactional website Content Telesales Agents Search Optimization Promotions Email marketing Merchandising Offline Advertising

31. Expedia Inc in Ireland Strong YoY growth in domestic searches and transactions – The Irish seems to be staying closer to home this year

35. Final Words: The ‘right’ Mindset ... can help you make the right decisions Be curious and open minded Look cross-industry Try ‘stuff’ out Test, Optimise and Adapt

36. Thank you and Hope to see you online!