Increase Satisfaction, Gain Loyalty. Location-based services help businesses offer their customers a better experience.

1. AN IDC INFOGRAPHIC, SPONSORED BY CISCO
Location-Based
Services (LBS)An important building block to enhance the customer experience
in some early adopting verticals such as retail, hospitality, and large public venues
Lines of Business (LOB) value being customer centric, and IT agrees
Early use cases for LBS
Create loyalty
Does your mobile strategy include LBS today?
What can LBS do for you?
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Source: IDC Custom Research and Survey. Location-Based Services: An Important Building
Block to Enhance the Customer Experience, September 2014, IDC #250579
View LBS as a means to get
closer to their customers
The most important benefits
Create a more
captivating customer
experience on-site
Increase customer
satisfaction
LBS is early in its
lifecycle (11%
adoption)
Navigation/mapping
capabilities for customers
and end-users
Pushing location-based
offers or promotions
to customers
Pushing
location-based
comms to customers
End user tracking
and analysis
applications
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IDC research indicate IDC's endorsement of Cisco’s products/or strategies.
70%
... but over 70% expect to
deploy LBS across their WiFi
network in the future
90% of LOB respondents report over half of their
end users are receptive to LBS
What is LBS? LBS uses customer location data to offer up personalized information and services to consumers.