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紧随客流
通过数据分析,深入了解客户在商店内如何流动以及在每
个柜台花费多少时间,零售商可以预测消费者将在何时到
达收银台。这样一来,零售商就可以在恰当时间,将员工
安排到正确的位置,从而提供更好的客户服务并显著缩短
等待时间。
如今,零售商正在使用思科互联分析解决方案,以更好地
了解买家模式,并以客户希望的收货方式(即实时按需接
收)提供高度个性化的内容、服务和产品。结合视频监控
数据,零售商正在提供当今互联消费者所期望的实际购物
体验和虚拟购物体验。
证明一个创新的平台
思科 Store in a Box 应对下挑战:在满足运营需求的同
时,采用网络和计算平台部署新的客户服务。该网络和计
算平台旨在于单个服务器上巩固和运行所有的关键存储系
统。使用统一计算系统和集成服务路由器,零售商将拥有
一个功能强大的平台,以便集中管理商店,提高灵活性,
简化操作,并确保始终提供实现客户更好购物体验(例如
结束长时间的排队)所需的数据。
Columbia Sportswear 公司拥有 23 家门店,都采用思科
Store in a Box 网络解决方案,使用其提供的可靠的虚拟化
的销售点应用。Store in a Box 的整合和虚拟化优势已经帮
助 Columbia Sportswear 每年节省了 20,000 美元的电力
成本,并可腾出更多的地方来销售产品和提供更好的客户
服务。
排队付款队伍较短并不意味着降低安全性
百分之十二的忠诚购物者表示,他们已经不再到经历过安
全漏洞的零售商处购物。零售商需要规划和实施综合安全
策略,以便利用技术、分析和最佳实践,来保护敏感的客
户数据和付款数据以及他们的品牌声誉,且不会延长付款
流程。
采用我们的安全解决方案,零售商可以努力打造合规性
要求和支付卡行业 (PCI) 标准。总部设在英国的购物中
心 intu 目前拥有一系列完全连接的安全的门店。我们在
intu 的所有购物中心安装网络解决方案。该方案能够以高
度安全的方式发送和收集所有数据,让商家和顾客毫无安
全之忧。
万物互联正在终结排队付款的时代
今天我们通过帮助零售商缩短等待时间、提供更多个性化体验以及实时保护他们的宝贵资产来构建未来。万物互联正在为
老问题提出新答案,而网络就是关键。在日益数字化世界里,这正是业务和社交体验的核心。
52%
如果等待时间超过
5-10 分钟,52% 的消
费者会把他们的消费活
动转移到其他地方思科和万物互联如何让排长队付款成为往事。
终结排队付款的时代

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