During the most chaotic of times, when clear, rapid communication isn't just a luxury but an absolute necessity, Small Cell technology makes all the difference. When one phone call can be tantamount to life or death, a secure, reliable connection and accurate transmission of location information are of the utmost importance. And Small Cell technology plays an important role in so many other facets of our lives--from when we set foot into our office during the weekday, to when we stop at the mall or enjoy a sports game on the weekends. To learn more about the current and future role of Small Cells in addressing the growing needs of the public and private sector for greater voice and data coverage and capacity indoors, go to: http://www.cisco.com/go/smallcell

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A Guide to Mission-Critical Communication
Mobile networks have never mattered more. Connections are set to
double and data traffic will increase 11-fold over the next five years.
SMALL CELLS:
INDOOR
Deploy location
awareness to better
marketing campaigns
target
9.7 million
buildings
It’s estimated that Small Cells can benefit
Enterprises increasingly view ‘five bars everywhere’ coverage as an essential
amenity, not a luxury. Furthermore, it is critical for saving lives. Emergency
responders rely on location services to accurately pinpoint callers in distress.
Hospitals and
Public Health
Facilities
Malls, Transport
Hubs and
Sports Venues
Hotels and
Convention
Centers
Large
Office
Towers
80%of mobile usage happens indoors
20%of traffic served outdoors
Enable doctors to
communicate rapidlyin
situations
life or death
Provide ID access to
that are sensitive
locations
Give roaming guests
coverage and
capacity
flawless
Improve business
with instant
videoconferencing
relationships
Enhance customer
and brands
experience
Subdivide and
coverage options
augment
Alert taxis and
other forms of
in G7 countries, a 2013 report commissioned by Small
Cell Forum notes. Data indicate Small Cells can benefit
key verticals where indoor activity is highest:
91%of American adults
own a cellphone
85%of businesses say mobile
technology has positively
affected productivity
48%of businesses have a
bring your own device
(BYOD) policy
How can these networks be designed, managed and
operated to handle the indoor coverage and capacity?
in overcrowding
situations
transportation
Multi-technology small cells (3G/4G/Wi-Fi) provide increased
voice and data coverage and capacity indoors at a significantly
lower cost than other solutions on the market.
Complexity
Cost
Capacity
Good enough is not acceptable
In order to respond rapidly to life-threatening crises, emergency medical
personnel must rely on indoor calls to go through on the first try. In 2014,a survey
of 911 personnel revealed that:
76% of 911are made with mobile phones
64%
of mobile calls
are made indoors
79%say they need accurate location
information within 15 seconds
of a call’s arrival
82%do not have a great deal of
confidence in the location
data they receive
54%say latitude and longitude data
showing a caller’s location is
‘regularly’ inaccurate
Proposed rules by the Federal Communications Commission would set deadlines for improving
the location accuracy of indoor 911 calls within 50 meters of a phone, NBC News reports:
2 years
67% accuracy
5 years
80% accuracy
Switch profiles automatically when people leave the
macro network and enter the Small Cell indoor
coverage area
Enable Short Message Service (SMS) alerts when
entering a Small Cell Indoor coverage area
Public
Services
Prepare for the next generation of integrated Small Cells
The future is bright:
Integrate mobile handsets with enterprise PBX dial
plans and services
Provide local access to an enterprise LAN
Improve speed and accuracy with which callers are
located indoors
Process more vertical location data to assist in
emergency calls at high-rise buildings
Enterprise
Services
Emergency
Response Services
And you don’t have to do it alone
that could benefit from
Small Cell Enterprise Select brings
operators together with global
enterprises partners to reach the
9.7
Small Cells
buildings
million
Source 1: “Cisco Small Cells: What’s New.”
http://www.cisco.com/
Source 2: “Cisco Licensed Small Cell Solution: Reduce Costs, Improve Coverage and Capacity.”
http://www.cisco.com/
Source 3: “Mobile Industry Leaders Provide A Glimpse Of Our Future”.
http://www.cisco.com/
Source 4:“The Business Case for Enterprise Small Cells”, pages 5-6, 60.Real Wireless Ltd. Nov. 20, 2013.
Source 5: “Survey of 9-1-1 Dispatchers Finds Many Indoor Callers Cannot Be Located on Wireless Phones”. Find Me 911 Coalition. April 24, 2014.
http://findme911.org/wp-content/uploads/2014/04/PSAP-survey-release_final.pdf
Source 6: “Why Calling 911 on Your Cellphone Is Not Always a Good Idea”. Weisbaum, Herb. CNBC via NBC News.May 7, 2014.
http://www.nbcnews.com/tech/security/why-calling-911-your-cell-not-always-good-idea-n99736
Source 7: “Cell phone ownership hits 91% of adults”. Rainie, Lee. June 6, 2013. Pew Research Center.
http://www.pewresearch.org/fact-tank/2013/06/06/cell-phone-ownership-hits-91-of-adults/
Source 8: “Sage SMB Survey on Mobile Devices”. Sage Software. March 2013.
http://na.sage.com/~/media/site/sagena/documents/surveys/MobileSurvey_US
Sources
To learn more about Small Cells, go to www.cisco.com/go/smallcell