The document provides an analysis of news and social media coverage and discussion of the independent workforce from July 2015 through June 2016. Some key findings include:
1) Coverage in mainstream media was generally positive and focused on growth statistics, while social media discussion was more negative and focused on challenges like taxes, insurance, and income stability.
2) Different audiences within the independent workforce, like parents, retirees, recent graduates and small business owners, had varying concerns - parents discussed flexibility but also loneliness, while retirees focused on ensuring sufficient income and managing taxes/insurance.
3) Recent graduates and small business owners were more likely than others to discuss difficulties earning enough and look for advice from others on topics important