1. 2016 Future of
Philanthropy

2. Process
Empathy interviewsand
quantitativesurvey data
informimplicationsfor
YCore
16 empathy interviews with millennials from
different backgroundswith differing
philanthropicexperiences
75+ quantitative data points from a
survey covering various tendencies
and views towards philanthropy
Summarization of data collected into
a few key millennial personas that
encompass the majority of YCore’s
target audience
Extrication of key drivers and
roadblocks to philanthropic action
Recommendations and Implications
for YCore

3. Process
16 empathy interviews with millennials from
different backgroundswith differing
philanthropicexperiences
75+ quantitative data points from a
survey covering various tendencies
and views towards philanthropy
Summarization of data collected into
a few key millennial personas that
encompass the majority of YCore’s
target audience
Extrication of key drivers and
roadblocks to philanthropic action
Recommendations and Implications
for YCore
Empathy interviewsand
quantitativesurvey data
informimplicationsfor
YCore

4. Process
16 empathy interviews with millennials from
different backgroundswith differing
philanthropicexperiences
75+ quantitative data points from a
survey covering various tendencies
and views towards philanthropy
Summarization of data collected into
a few key millennial personas that
encompass the majority of YCore’s
target audience
Extrication of key drivers and
roadblocks to philanthropic action
Recommendations and Implications
for YCore
Empathy interviewsand
quantitativesurvey data
informimplicationsfor
YCore

5. Process
16 empathy interviews with millennials from
different backgroundswith differing
philanthropicexperiences
75+ quantitative data points from a
survey covering various tendencies
and views towards philanthropy
Summarization of data collected into
a few key millennial personas that
encompass the majority of YCore’s
target audience
Extrication of key drivers and
roadblocks to philanthropic action
Recommendations and Implications
for YCore
Empathy interviewsand
quantitativesurvey data
informimplicationsfor
YCore

6. Millennial
Personas
Synthesis of empathy
interviews and survey data
demonstrate 4 fundamental
identities of giving capacity
across millennials
Katie, 23
Pre-Med Lab Assistant
Jonathan, 25
Software Engineer
Carmen, 28
Post-MBA Consultant
Ted, 30
Founder of NPO

7. Drivers
We extricated 3 key drivers
to philanthropic action
Image
Altruism
Enjoyment
Resources
Awareness
Transparency

8. Roadblocks
We extricated 3 key
roadblocks to philanthropic
action
Image
Altruism
Enjoyment
Resources
Awareness
Transparency

9. Brand Image
Empowerment
● Conduct a strong marketing campaign
● Tap into YCore’s current social capital
Growth
Opportunity
Our initial recommendations
for YCore going forward
capitalize on the motivations
to give, and alleviate
barriers to philanthropy
1

10. Growth
Opportunity
Our initial recommendations
for YCore going forward
capitalize on the motivations
to give, and alleviate
barriers to philanthropy
Diversified
Programming Options
● Vary duration and group size for projects
● New workshops for skill building
● Socialize and network with cohorts on relevant topics
● Create database of trusted non-profits
12

11. Growth
Opportunity
Our initial recommendations
for YCore going forward
capitalize on the motivations
to give, and alleviate
barriers to philanthropy
Broaden and Deepen
Partnerships
● Empower current partners to carry YCore’s mission
● Reach out to new partners like universities
● Sponsorship from corporations
3