Characteristics and business applications of 3D immersive environments/virtual worlds, with examples from health care. Including one pilot created for Cigna, in Second Life.
created by Claus Nehmzow
1. Virtual Worlds and Games -
serious business benefits?
Claus Nehmzow, Alcus International Ltd. /
Serious Games Institute
The 10th Asia Pacific Knowledge Management Conference
“Managing Knowledge for Sustainable Growth - Searching for
Business Models for the Future”
4 December 2008, Hong Kong Science Park
Sunday, 7 December 2008 1
12. There is a wide range of business
applications of virtual environments
DON’T
• High volume, low margin
product marketing
• Very personal information
• Too simple, time critical
• Use in isolation
• Do something just
because you can
Sunday, 7 December 2008 4
13. There is a wide range of business
applications of virtual environments
DON’T
• High volume, low margin
product marketing
• Very personal information
• Too simple, time critical
• Use in isolation
• Do something just
because you can
Sunday, 7 December 2008 4
14. There is a wide range of business
applications of virtual environments
DON’T DO
• Benefitting from dialogue
• High volume, low margin and explanation
product marketing
• Enriched by human
• Very personal information interaction
• Too simple, time critical • Characterized by
• Use in isolation simulation, role-play
• Do something just • Integrate, “user-centric”
because you can across channels
• Do something because
you can when it adds
value
• Use anonymity
Sunday, 7 December 2008 4
15. There is a wide range of business
applications of virtual environments
DON’T DO Examples
• Benefitting from dialogue • Seminars,
• High volume, low margin and explanation conferences
product marketing
• Enriched by human • Training
• Very personal information interaction
• Recruiting,
• Too simple, time critical • Characterized by onboarding
• Use in isolation simulation, role-play
• HR, counseling
• Do something just • Integrate, “user-centric”
• B2B marketing
because you can across channels
• Healthcare
• Do something because
you can when it adds
value
• Use anonymity
Sunday, 7 December 2008 4