7 Advanced Paid Search Strategies used by Leading Direct Marketers
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For those Direct Marketers who did not have time to attend this webinar, we have this presentation. It will be very useful as you move to a more sophisticated online marketing environment. Created by an ex Google insider, Adam Goldberg. For more information, visit http://www.clearsaleing.com/blog/archives/2007/12/05/7-advanced-paid-search-strategies-used-by-leading-direct-marketers/
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7 Advanced Paid Search Strategies used by Leading Direct Marketers
- 1. ClearSaleing Confidential October 3, 2007 The Clear Sale ing Webinar Series 7 Advanced Paid Search Strategies Used by Leading Direct Marketers Presented by Adam Goldberg a former Google Insider and Co-Founder of Clear Sale ing
- 2. Strategy #1 Connect your offline back office to your online advertising ClearSaleing Confidential
- 3. Integrate online advertising to your back office ClearSaleing Confidential Proprietary Back Office Direct Hits Keyword = Mortgage Source = Yahoo
- 4. ClearSaleing Confidential Tie your inbound calls to your online advertising Strategy #2
- 6. Strategy #3 Use profit as your guiding metric ClearSaleing Confidential
- 8. Pick the best lead ClearSaleing Confidential 30 year mortgage Lead Cost: $48 Fixed mortgage Lead Cost: $104 Mortgage Lead Cost: $75 Leads/Sale 66.67 Ad Cost/Sale $3,200 Leads/Sale 20 Ad Cost/Sale $2,080 Leads/Sale 33.33 Ad Cost/Sale $2,500 Sale Price $3,100 Profit ($100) Sale Price $4,100 Profit $2,020 Sale Price $4,900 Profit $2,400
- 9. Strategy #4 Look at the cumulative effect of your advertising ClearSaleing Confidential
- 10. Never underestimate the value of air conditioning ClearSaleing Confidential Should I close the doors to save on my electric bill?
- 11. ClearSaleing Confidential November 15, 2006 Most common Purchase Paths Average # of clicks to sale: 3.75 Path Purchase Path 1 AdWords (4 year university) > AdWords (top business program) > AdWords (XYZ University) > Sale Purchase Path 2 Moving.com > AdWords (company name) > Sale Purchase Path 3 AdWords (enterprise software) > AdWords (CRM) >AdWords (CRM property mgmt) > AdWords (Real Page) > AdWords (company name) > Sale Purchase Path 4 Nextag (Hot tub) > Nextag (10 person hot tub) > Nextag (Concerto) > Sale
- 13. Strategy #5 Use search queries as a basis for new keywords and negatives ClearSaleing Confidential
- 17. Strategy #6 Implement an alert system ClearSaleing Confidential
- 21. Strategy #7 Follow the sophisticated methodology used by direct marketers to earn the maximum profit ClearSaleing Confidential
- 22. 5-Step methodology for increasing profit ClearSaleing Confidential Ad Spend Profits 20K 40K Identify Ad Waste Eliminate Waste Buy Maximum Clicks Add Ad Sources Time Optimize Business
- 24. ClearSaleing Confidential Adam S. Goldberg [email_address] 1.800.592.0463 Blog: www.clearsaleing.com/blog
Editor's Notes
- Announcements : 2 minutes before – webinar will start at 1:35 to allow for later arrivals and will last around 20-25 minutes At 1:35 - Intro yourself – Doug Winenger, Sr. Marketing Analyst, oversee account management dept - Adam couldn’t be with us today due to illness, etc - This webinar will be presented again on September 19 and October 3 at 1:30 PM EST and we are expecting Adam to be the presenter - If you need to leave the conference call, please use mute button rather than hold - If the webinar console is blocking view you can minimize it using the arrow symbol - If you have questions during the webinar – please use the chat box to submit them, I will try to respond to those as we go, or at the very least, I will address them at the end; please refrain from asking them during the presentation -There will be six poll questions during the webinar, featuring live poll results, several of these happen near the beginning of the webinar - When you exit webinar, please take a few moment to complete the exit survey