Pitch Deck 101 - #BizDisruptors
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My slides from the #BizDisruptors conference in Dublin - Sept 2014
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Pitch Deck 101 - #BizDisruptors
- 2. @clearpreso This was delivered live, so I have added these notes to help it make sense on slideshare!
- 3. I typically work with startups when they are pitching for investment, and pitching on a big stage
- 5. packaging counts - a lot - in a crowded world ! Tom Peters
- 6. It seems like everyone has a startup these days, it’s very easy to get lost in the crowd!
- 7. Don’t Judge a book by its cover The reason why we have this phrase… is because this is what we do!
- 8. Don’t Judge a book by its cover Your presentation is your business’s cover
- 9. Awesome is the new Normal High quality messaging in a high quality presentation is the new normal
- 10. 67 words on a slide ensures that people reach for…
- 11. Their phone, where a world of interesting stuff lies!
- 13. Slide count is Totally irrelevant Forget the “10 slide” rule, or any other rule, slide count is irrelevant.
- 14. Slide count is Totally irrelevant I back this up using a quote from the Irish comedy Father Ted…
- 16. Think of your presentation as a pie, split it however many times makes sense
- 18. The amount of content doesn’t change, but it might become easier to digest!
- 19. “Sendmeyourslides” The problem is people try and make a deck that works as both a live deck, and a “send me your slides” deck
- 20. ONESIZE NEVER! FITSALL They are two different things!
- 21. It’s like the book “Life of Pi” and the movie of the same name, Both are optimised for different consumption cases.
- 23. Here’s a good formula…
- 24. Nice, high quality, relevant background
- 25. A one liner that makes sense in plain English
- 26. Twitter handle
- 28. Cameras Made Programmable Keep it simple, and don’t start throwing in non-core info… like the next slide
- 29. Cameras Made Programmable New York, 6th June 2014 Marco Herbst - CEO Presented at: TechCrunch
- 30. Cameras Made Programmable Keep it simple
- 32. Easy to understand, easy to remember Frame your proposition as a story, like the pitch for “Venuebooker” in the next few slides
- 34. THE PROBLEM Hotels have this problem, empty event spaces
- 35. THE PROBLEM
- 36. THE PROBLEM
- 38. No easy way to compare APPLES WITH APPLES Customers have a problem too
- 40. HOSPITALITY EVOLUTION We’re going to fix all that, with Venuebooker
- 41. Easy to understand, easy to remember
- 42. Show the solution @clearpresoThere’s a few good ways to do this
- 43. This dashboard makes sense to some people, but to a first time viewer it’s intimidating, your app is the same
- 44. Show by walk through So it can be a good idea to walk people through stuff step by unavoidable step
- 45. Here is an example of a walkthrough for creche management software
- 53. Show by chart Some times a simplified diagram can be good at giving a high level overview of how something works
- 55. Show by example Or you could show examples of how your product/service is currently used by customers. For example with Evercam who have a smart camera API…
- 56. A beef producer uses the camera API to monitor quality along the production line
- 57. You can add visual accountability to invoices
- 58. #wicklowcam And it’s so simple to use that this 12 year old kid has written some cool functionality for it!
- 59. Make the Data Clear & Obvious @clearpreso
- 60. “Beclearfirst andcleversecond. Ifyouhavetothrow oneofthoseout, throwoutclever” JasonFried 37Signals
- 61. Ifithastobeexplained… Charts are like jokes… if you have to explain it, it means it’s no good
- 62. BorF? Quick quiz, in the next slide which section is bigger?
- 63. A B C D E F Hard to tell for a number of reasons…
- 64. Steve Jobs used to do similar to make the green section look bigger than the purple section
- 65. F E D C B A A B C D E F We could flatten and label it… that helps.
- 66. 0 25 50 75 100 A B C D E F But bar charts are always better…
- 67. 0 25 50 75 100 A B C D E F And lets cut out the noise… now much easier
- 68. A B C D E F Than this…
- 69. 96 Populationin000’s Population Of Limerick City If you have 1 data point, you don’t need a graph
- 70. 96 Populationin000’s Population Of Limerick City If you can remove the bar but not lose info… it wasn’t needed
- 71. 96,000 Population of Limerick City Just mix the number with a nice, crisp, relevant image instead
- 72. Justkeepit SIMPLE So when in doubt, just keep it simple
- 74. The TEAM Great photo to begin with, then we split by function over the next few slides
- 77. Customer Service
- 80. Notautocue
- 81. Notautocue If your presenting in a big room the screens are going to be quite small for people at the back! Make it big!
- 84. This is what Prezi’s marketing director makes with prezi, looks familiar
- 85. This guy puts it perfectly.
- 88. Steve Jobs rehearsed to a completely unnatural level, in order to appear natural
- 89. Realrehearsalis OUTLOUD Real rehearsal is out loud, even if it’s just you talking to yourself in a room on your own, it’s important to hear things said out loud
- 91. What will you do if your computer won’t turn on?
- 92. Put it on a memory stick… or two
- 93. Have it online somewhere
- 94. Video Audio Fonts There are all ticking time bombs and might go wrong unless you can be sure that you can test them ahead of time, stay away from them
- 95. Paper-based Backup The projector might be broken! Have a backup for the worst case scenario
- 96. Get one of these Its worth buying your own one of these
- 97. Make it shareable @clearpresoTry and make it shareable!
- 100. Almost twice the number of people here!