5. Numbers, numbers, numbers
billion mobile subscribers globally
ITU, 2011
. mobile market size will be US$ 20 billion
Gartner, 2011
More than ,3 million mobile devices in Croatia
(HAKOM, 2011)
Smartphone penetaration in Croatia
Gfk, 2011)
6. ClickAttack
Mobile
Applications
Advertiser Consumers
Mobile
Web
7. ClickAttack targeting engine
OPERATING SYSTEMS MANUFACTURERS
MOBILE DEVICES MOBILE OPERATORS
GEO-LOCATION DATE AND TIME
DEMOGRAPHY
9. Mobility full-service
For publishers For advertisers
Reach new revenue streams with: Create a complete mobile campaigns
- Mobile web site - Mobile landing pages
- Mobile application - Mobile micro-sites
- iPad application - Mobile applications
- Facebook applications
11. CASE STUDY: Citroen DS5
Campaign goal: Citroen DS5 promotion
Period: 20.04.2012 – 08.05.2012
Partner agency: Omnicom Media Group
Banner Landing page
Full-screen DS5 micro-site
12. CASE STUDY: McDonald’s EDAP
Campaign goal: Every day affordable price at McDonald’s
Period: 26.04.2012 – 08.05.2012
Partner agency: McCann DigiPark
Banner Banner Landing page Landing page
Full-screen 300x150 Product gallery Find nearest
McDonald’s
13. CASE STUDY: Coca-cola crazy song
Campaign goal: Promotion of Coca-Cola song for EURO
Period: 26.04.2012 – 08.05.2012
Partner agency: McCann DigiPark
Banner Landing page
300x150 Play video
Play/download ringtone
14. Still wondering why ClickAttack?
VS.
% visibile ad
Advanced targeting
-to-1 relationship with consumer
Up to x more effective