In the world of mobile ads, campaigns and ad networks the click through rate (CTR) is one of the most important KPIs used to determine whether the campaign was successful or not. We analysed all campaigns that ran on ClickAttack network in 2014 to create a benchmark to which you can compare and improve your mobile ad campaign results. So how does comparing your campaign’s CTR to our averages can help you? It will do you no good if you make the comparison once your campaign is finished. Thankfully, that’s not how we do it because we monitor all relevant KPIs through the entire duration of the campaign, which lets us tweak it to get optimal results. If your CTR is lower than the average, this might mean that the ad needs optimization, or that the targeting is not hitting the mark. In any case, we’ll advise you on how to proceed to optimize the campaign and get satisfying results. Check out the infographic for average CTR by banner type in ClickAttack network.