11. WHY FEATURES NEED THINKING
150 Characters
limit
Unexpected behaviour:
If you write more?
If you paste?
Who write the errors?
How do they appear?
UX:
Users understand it?
Counter?
How does it look?
Manteinance:
QA?
Documentation?
Compatible with updates?
Results:
Are users
more engaged?
45. THE MOM TEST
How to talk to customers when everyone is lying to you
46. WHAT IS THE MOM THINKING?
You: Mom, do you have 5 minutes? I wanted to talk about my business
MOM: Yes, sure. Tell me.
MOM: I am so proud of you, son
YOU: You like the Ipad and you use it a lot, right?
MOM: Yes, sure. It´s amazing.
MOM: I actually use it to watch “Un medico in Famiglia”
YOU: Would you buy a recipes app for the Ipad?
MOM: Oh, I love recipes! Will there be also Christmas recipes?
MOM: I am full of cooking books. The Ipad in the kitchen might get dirty. I have never bought an
app. How do you insert the credit card in the ipad?
47. HOW DO YOU SOLVE THE PROBLEM NOW?
Hypothetical
& Generic:
“In future I could…”
“Yes, I would like to…”
“I always do it…”
Specifics
about the past:
“How do you solve it now?”
“Do you spend money on it?”
“Did you change solution?”
65. BUSINESS vs
- Intuitive intelligence
- Need quick results
- Change idea often
- Think big
- Rational intelligence
- Keen into details
- Need focus
- Pragmatic
IT
66. FROM VISION TO EXECUTION
1) Divide the feature in small stories
67. FROM VISION TO EXECUTION
2) Describe in details each story
68. FROM VISION TO EXECUTION
3) Include logic, graphics and texts
71. - Logic
- Texts
- Graphics
- Estimated
- Prioritised
WHEN IS A FEATURE READY FOR
DEVELOPMENT?
72. 3 PRACTICAL MEETINGS
1) Kickoff
Goal: What do we do this week?
Preparation: Users stories
When: Monday, 30 min.
2) Standup
Goal: Updating
Preparation: What I have done, What I will do, Blockers
When: Every day, 5 min., standing
3) Retrospection
Goal: How can we improve?
Prepare: 2 min. at the beginning of the meeting
When: Friday, 15 min.
74. HOW TO REPORT BUGS
Reproduction logic:
1) Write a long text
2) Attach a picture
3) Send photo
4) Keyboard becomes huge
Technical details/Links:
- It happens on all the iphones
Screenshot/Screencast:
*Pro tip: is it critical?
Does it affect badly core KPIs?
80. PROCESS TO CREATE FEATURES
DEVELOPTHINK MEASURE
Goal, Flow,
Design
User stories,
Kickoff, standup
Pirate Metrics
A/B Test
81. I WANT SOMETHING VIRAL & GAMIFIED
What hypothesis
are you testing?
Why is it crucial
now?
82. HOW LONG DOES IT TAKE?
Show me the flow.
Break down in
small stories.
83. FINISHED? I DON´T LIKE IT!
Agree before starting
on goals, flow, stories
84. READINGS
TOOLS:
Prototypes: http://pidoco.com/, https://balsamiq.com/
Project Management: https://trello.com/, http://www.pivotaltracker.com/, https://www.atlassian.com/software/jira
Testing:https://www.optimizely.com/, http://www.crazyegg.com/, http://fivesecondtest.com/, http://www.usertesting.com/
KPIs: https://mixpanel.com/, https://www.kissmetrics.com/, https://www.intercom.io/ , http://trak.io/,
UX:
“5 Principles of persuasive web design” http://conversionxl.com/5-principles-of-persuasive-web-design/?one-last-thing
“BJ Fogg´s behavior model” http://www.behaviormodel.org/
“Don´t make me think” http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758
“Do things that don’t scale” http://paulgraham.com/ds.html
“The mom test” http://www.slideshare.net/xamde/summary-of-the-mom-test
“How to run a user interview” http://startupclass.samaltman.com/courses/lec16/
People´s management:
“Good Product Manager, Bad Product Manager” http://web.stanford.edu/class/e140/e140a/handouts/ProductMgmt.txt
“How to work with PMs”https://medium.com/the-year-of-the-looking-glass/how-to-work-with-pms-3e852d5eccf5
“How to work with Engineers” https://medium.com/the-year-of-the-looking-glass/how-to-work-with-engineers-a3163ff1eced
“Core Scrum Values” https://www.scrumalliance.org/why-scrum/core-scrum-values-roles
KPIs:
“Lean Startup Metrics” http://practicetrumpstheory.com/3-rules-to-actionable-metrics/
85. UK FOR 3 MONTHS?
Back-end &
Mobile developers
giuseppe@travelchat.it
