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✴ Works well with social
& content marketing
✴ You can create the
content or they can
✴ Know your audience
✴ Have clear and
Using online leaders to drive brand messaging and
marketing to a larger group
✴ 92 percent of people trust recommendations from
individuals (even if they don’t know them) over brands.
✴ 8 in 10 of the most inﬂuential people for “Gen Y” audiences
are YouTube stars. That number keeps growing every year,
pushing traditional celebrities further down the list.
✴ 81 percent of marketers who have used inﬂuencer
marketing judged it to be eﬀective.
✴ 51 percent of marketers believe they get better customers
from inﬂuencer marketing. That’s because the relationship
began with trust in the inﬂuencer.
Unfortunately, more traﬃc isn’t the answer. At
least, not always.
In fact, there’s an excellent chance you have
all the traﬃc you need to successfully sell the
products you have in stock.
You don’t have a traﬃc problem; you have a
3 Types of Traﬃc
ALL TRAFFIC IS NOT THE SAME
Ecommerce Funnel Basics
• Trafﬁc source - Facebook ad, email, newsletter,
• Trip wire offer - making them a low-cost, relatively
painless offer, then having the opportunity to up sell
them once they are in your sales funnel.
• Core offer - Turn them from a lead into a customer
• Proﬁt maximizer - Your big offer, this is what you
want people to get to.