Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Open Solaris Introduction: How to make it feel like home
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

Atlanta Social Media Day

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Atlanta Social Media Day

  1. 1.
  2. 2. Expand<br />Your Brand<br />& Crush <br />The <br />Competition<br />Expand<br />Your Brand<br />& Crush <br />The <br />Competition<br />
  3. 3. John Who? WTF<br />Certified eBay Platinum Powerseller<br />eBay Certified Education Specialist<br />First African American Accepted to the Professional Ebay Sellers Association (PeSA) Member since 2005<br />I Sell & Ship over 1000 Items a WEEK<br />
  4. 4. Tell’em What You GonnaTell’em<br />The Evolution of Communication<br />Back To The Future of Text<br />Marketing 1.0<br />Celeb Guest - Heather Locklear<br />Social Media Distribution Case Study<br />A Quick Bee Story<br />
  5. 5.
  6. 6. Communication of the Future<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. Marketing 1.0 - “2000 and Late”<br />
  15. 15. Eroding & Dying FAST!<br />
  16. 16. What Is Social Media?<br />
  17. 17. Blah, blah, blah…Show Me The $$$<br />
  18. 18.
  19. 19.
  20. 20. CGM: Consumer Generated Media<br />
  21. 21. The Whole World Is Talking<br />Shouldn’t I<br />At LEAST<br />Listen?<br />
  22. 22. Ms. Heather Locklear<br />Explains SocialMarketing<br />Click HERE to Watch<br />
  23. 23. Aug 2008<br />1 – Google (135 m)<br />2 – MySpace (60 m)<br />3 – YouTube (58 m)<br />4 – Facebook (31 m)<br />5 – Twitter (1.7 m)<br />Aug 2009<br />1 – Google (145 m)<br />2 – Facebook (113 m)<br />3 – YouTube (76 m)<br />4 – Myspace (56 m)<br />5 – Twitter (19 m)<br />~ Aug 2013<br />1 – Facebook<br />2 – Twitter (right behind)<br />3 – Google<br />4 – YouTube<br />5 – MySpace (closed?)<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Paid vs. Free Reach<br /><ul><li>Lakers/Nuggets (Game 4)
  29. 29. 10.1 Million watched
  30. 30. 30 second ad = $500k
  31. 31. Superbowl
  32. 32. 98.7 Million Viewers
  33. 33. 30 second ad = $3 Mil</li></li></ul><li>FREE vs. Paid Reach<br />
  34. 34.
  35. 35. David <br />vs. <br />Goliath<br />
  36. 36. Now the <br />Small guy<br />Has a real<br />chance<br />
  37. 37. The Media Distribution System<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />Press Releases<br />E-Books<br /><ul><li>The eBay Files
  38. 38. eBay 2.0
  39. 39. John Lawson</li></li></ul><li>Get KNOWN on Google!<br />
  40. 40. You Should Be On TV<br />You Should Be on TV<br />
  41. 41. The POWER of Moving Pictures<br />
  42. 42.
  43. 43.
  44. 44. 102,686 Views<br />161 Ratings<br />4.5 Stars<br />
  45. 45.
  46. 46. How To Drive YouTube Traffic<br />
  47. 47. How To Drive YouTube Traffic<br />1<br />2<br />
  48. 48. How To Keep Them Watching<br /><ul><li>Post tutorial videos and tips
  49. 49. Make friends (follow)
  50. 50. Comments are GOOD
  51. 51. Do NOT Spam</li></li></ul><li>Keep ‘em Listening Everywhere<br />
  52. 52.
  53. 53.
  54. 54. Welcome Home<br />
  55. 55. Welcome To My Home<br />
  56. 56.
  57. 57. Tools DON’T Build Houses!<br />
  58. 58.
  59. 59. Our<br />Plan<br />$$$<br />
  60. 60. Put Your Business Where Your Customers Are<br />
  61. 61. “Consumers Keep Phones Close”<br />
  62. 62. In Just 8 Months…<br />807 Facebook Friends<br />115,000 YouTube Views<br />180 LinkedIn Connections<br />18,900 Twitter Followers<br />337,000 Blog Page Views<br />Ranked 239,519 of ~ 118 million sites (Compete.com )<br />The Results Are Astonishing<br />
  63. 63. Bridging the Buyer Gap<br />
  64. 64. Bridging the Customer Gap<br />
  65. 65. My Bee Story<br />A<br />Story<br />
  66. 66.
  67. 67. John Lawson<br />CEO 3rd Power Outlet<br />Founder ColderICE.com<br />Free Teleseminar at:<br />EcommerceSocialMarketing.com<br />Check out the Atlanta Meetup Group <br /> www.SocialAtlantaLIVE.com<br />Blog: http://www.ColderICE.com<br />Email: John@ColderICE.com<br />Twitter: @ColderICE<br />Facebook.com/ColderICE<br />

Views

Total views

622

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×