How to scale your business to new heights with eBay. Moving from 101 to 201 lessons in ecommerce from John Lawson of ColderICE.com. This was done at the eBay Radio Event in Las Vegas

1. eBay 201: Beyond The Old School Making Your eBay Business BIGGER, BOLDER and Bad A$$

2. Who are you dude?

5. A Social Media Experiment WOULD YOU LIKE TO PARTICIPATE? #ICENotes LIVE OR Replay, PLEASE DO IT!

6. Please Hold Your QuestionsTill The End ???

7. Who’s in the room? Unique or. Multiple Time on eBay platform Soloprenuer or Organizations eBay only or Multi-channel Facebook or Twitter Website Paid Advertising

8. Who this talk is NOT for…

9. Content with “old way” Not open to new ideas He’s been on eBay since it was AuctionWeb so he “knows everything” Prefers to complain Spends most of his day on chat boards and blogs instead of workingon continuous improvements

10. Disclaimer:Vintage and Collectables I’ve never done that Its not my background Adapt some of the principles Take what you want and leave the rest

11. In the beginning…

12. eCommerce Stats

16. The world of eCommerce is enormous!

17. That’s Me

18. Time to grow up Competition eBay Changes Industry Economy

19. Can You Handle The Truth? Explore new ideas Discover opportunities Investigate facts Prepare for some discomfort One dude’s story

20. The System at 30,000 ft. Meet Lead Needs Achieve To Maximize

21. Goals Conversion Order Size SEO (Best Match) Efficiency Branding

22. Content Editorial (Descriptions) UGC – User Generated Content Better Photos Product Data Branding

23. Infrastructure Storage Management Collaboration Syndication Localization

24. Operations Scalability Flexibility Extensibility

25. Results Revenue (R.O.I) Globalization Cost - Efficiency Product Data Leverage

26. Study the 1% Who should we watch? Study the best Ignore the stunned, unhealthy, immature

27. Ecommerce Best Practices Grab a pen and paper Watch the next few slides What do you notice about them What is similar? What is different? Just some quick notes…

36. What did you see?

37. I saw… Simplicity White space Short descriptions Capitalization No keyword stuffing “Floating” photos Drama free terms

38. Going…

39. And going…

40. K.I.S.S.Keep It Simple and Spectacular

41. Q&A pages in store

45. Clean Up the Pictures

46. Expensive? Not at all Go to the hardware store Get clear white lights NEVER use flash Bounce the lighting Add more light

48. Taking picture is 25%

49. The real heavy lifting is photo processing

50. http://www.faststone.org/FSResizerDetail.htm

51. www.Gimp.org

52. Be Responsible Our Goal Begins at payment Trusted me Paid me Expect to get it

53. Not the end

54. Beyond Delivery…

55. Satisfaction

56. Personally Professionally Culturally Customer Employees Myself

58. Our Results

59. American Express TV Feature

61. Proposed by Abraham Maslow in 1943

63. Paradigm is Prejudice(caution: its about to get bumpy)

64. The reach of is enormous6x larger than the nearest competitor

65. Stop it!

66. Use CustomerAnalytics The more you know the more you sell

67. Tools for Results eBay Store Reports

68. Tie Technology to Simplicity Simplify Automate Duplicate

69. Simplify Everything

72. The 3 Deadliest eBay Seller Sins

73. #1 - Stop lusting for the top position

75. Stop keyword stuffing

76. Target to improve quality scoring

78. #2 - Holding buyer feedback hostage

79. Leave Feedback First Increases you averages Encourages positive feedback Resulted in .1% increase in DSR score Do not set policy around the immature 99.9% of it is true It’s business not personal

80. #3 – These are my customers

81. Play you position I don’t own the restaurant I am not the cook I am not the maitre‘d Focus on service Make them want to tip Ask for me when you come back

82. Deva’s Bubbles

84. ColderICE.com Email: John@ColderICE.com Twitter: @ColderICE Facebook.com/ColderICELinkedin/in/ColderICE The Atlanta eBiz Group eCommerceMeetup.com John Lawson CEO 3rd Power Outlet Founder ColderICE.com