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Expand Your Business Through Social Media<br />John “ColderICE” LawsonColderICE.com<br />
WARNING:This next presentation is rated PG<br />
Are You The ONE?<br />
A Social Media Experiment<br />WOULD YOU LIKE TO PARTICIPATE?<br />#ICENotes<br />LIVE OR AT HOME, PLEASE DO IT!<br />
Please Hold Your QuestionsTill The End<br />???<br />
John Lawson Who?!?<br />
A Muppet Changed My Life<br />
Opportunity is NOT Stolen<br />It is TAKEN<br />
Ms. Heather Locklear<br />Explains SocialMarketing<br />Click HERE to Watch<br />
Why Social Media?<br />A low cost solution of high end technology<br />
S.M.a.a.T - Social Media as a Test<br /> Objective research<br /> Hundreds of test<br /> Hundreds of apps<br /> Educated O...
The New Web Experience Trilogy<br /><ul><li>Personalized</li></ul>Unique results<br />Location based<br />Historical (beha...
 Paid vs. Free Reach<br /><ul><li>Superbowl
98.7 Million Viewer
30 second ad = $3 Mil</li></li></ul><li>The world of Social Media is enormous!<br />
Over 1800 Social Sites<br />(just in English)<br />
That’s Your Facebook Fan Page!<br />
Work<br />W = F x D<br />In physics, work is the amount of energy transferred by a force acting through a distance in the ...
Sales<br />CRM<br />UGC<br />SEO<br />Brand<br />Download it free at: SocialEcommerceMarketing.com<br />
The New Sales Funnel<br />
Brand Marketing<br />
What is a Brand?<br />“It’s what makes a customer choose your product or service over every one else”<br />
5 C’s of Branding<br />CCCCC<br />lear messaging<br />redibility<br />onnection<br />reatingLoyaltyonverts<br />
Brand Social Reputation<br />Don’t Muck <br />It Up!<br />
CRMCustomer Relationship Management<br /><ul><li>Extending buyer lifetime
Increasing buyer frequency
Personalized experience</li></li></ul><li>Social Espionage?<br />I know what you are doing as you do it<br />
Big Brother is…<br />Facebook + Google + Equifax = <br />Who, what, where, when, how much, what turns you on<br />
Social Intelligence<br />
Plug in from rapportive.com<br />
56<br />
57<br />
UGCUser Generated Content<br />Reviews <br />Video / Photos<br />Feedback<br />Free and ongoing focus group<br />
CGM: Consumer Generated Media<br />
Review Tools<br />
Search Engine Optimization<br />Blogs<br />Micro Blogs<br />Social Bookmarking<br />Press Releases<br />Qualified Links<br...
How to create good content?<br /><ul><li>Research keywords
Talk about the benefits
Do Not SELL!
Focus on the questions
Link to your site on front and back of video
Post as many as possible</li></li></ul><li>
Wordtracker<br />
You Should Be On TV<br />You Should Be on TV<br />
Types of Videos<br /> Funny<br />Scripted<br /> Case Studies/Testimonial<br /> Behind the scenes<br /> Informational<br />...
What to cover<br /> Terms and conditions<br /> Return policy<br /> Shipping policy<br /> Gift giving<br /> Keep it short<b...
Grab Your VideoMarketingHelp Sheet FREE!!!<br />ColderICE.com/Video<br />
Syndicate Your Content<br />
The Media Distribution System<br /><ul><li>Blog
Podcast
Videos
Photos
Presentations
Press Releases
E-Books</li></li></ul><li>Slideshare<br />
TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
<ul><li>Orphaned at the age of 7
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Expand Your Business With Social Media - ColderICE at eBay On Location

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Facebook, Twitter, YouTube, LinkedIn… do you know which social media sites can help you increase your sales and grow your business? Learn the strategies and best practices for establishing your social media presence and building your online reputation as an eBay seller, Trading Assistant or Education Specialist.

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Expand Your Business With Social Media - ColderICE at eBay On Location

  1. 1. Expand Your Business Through Social Media<br />John “ColderICE” LawsonColderICE.com<br />
  2. 2. WARNING:This next presentation is rated PG<br />
  3. 3.
  4. 4. Are You The ONE?<br />
  5. 5. A Social Media Experiment<br />WOULD YOU LIKE TO PARTICIPATE?<br />#ICENotes<br />LIVE OR AT HOME, PLEASE DO IT!<br />
  6. 6. Please Hold Your QuestionsTill The End<br />???<br />
  7. 7. John Lawson Who?!?<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. A Muppet Changed My Life<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. Opportunity is NOT Stolen<br />It is TAKEN<br />
  22. 22.
  23. 23. Ms. Heather Locklear<br />Explains SocialMarketing<br />Click HERE to Watch<br />
  24. 24. Why Social Media?<br />A low cost solution of high end technology<br />
  25. 25. S.M.a.a.T - Social Media as a Test<br /> Objective research<br /> Hundreds of test<br /> Hundreds of apps<br /> Educated Opinion<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. The New Web Experience Trilogy<br /><ul><li>Personalized</li></ul>Unique results<br />Location based<br />Historical (behavior)<br /><ul><li>Socialized</li></ul>Shareable<br />Easy to consume<br /><ul><li>Mobilized</li></ul>Location based<br />App Experience<br />
  33. 33.
  34. 34. Paid vs. Free Reach<br /><ul><li>Superbowl
  35. 35. 98.7 Million Viewer
  36. 36. 30 second ad = $3 Mil</li></li></ul><li>The world of Social Media is enormous!<br />
  37. 37. Over 1800 Social Sites<br />(just in English)<br />
  38. 38. That’s Your Facebook Fan Page!<br />
  39. 39. Work<br />W = F x D<br />In physics, work is the amount of energy transferred by a force acting through a distance in the direction of the force.<br />
  40. 40.
  41. 41. Sales<br />CRM<br />UGC<br />SEO<br />Brand<br />Download it free at: SocialEcommerceMarketing.com<br />
  42. 42. The New Sales Funnel<br />
  43. 43.
  44. 44.
  45. 45. Brand Marketing<br />
  46. 46. What is a Brand?<br />“It’s what makes a customer choose your product or service over every one else”<br />
  47. 47. 5 C’s of Branding<br />CCCCC<br />lear messaging<br />redibility<br />onnection<br />reatingLoyaltyonverts<br />
  48. 48.
  49. 49. Brand Social Reputation<br />Don’t Muck <br />It Up!<br />
  50. 50. CRMCustomer Relationship Management<br /><ul><li>Extending buyer lifetime
  51. 51. Increasing buyer frequency
  52. 52. Personalized experience</li></li></ul><li>Social Espionage?<br />I know what you are doing as you do it<br />
  53. 53. Big Brother is…<br />Facebook + Google + Equifax = <br />Who, what, where, when, how much, what turns you on<br />
  54. 54. Social Intelligence<br />
  55. 55.
  56. 56.
  57. 57. Plug in from rapportive.com<br />
  58. 58. 56<br />
  59. 59. 57<br />
  60. 60. UGCUser Generated Content<br />Reviews <br />Video / Photos<br />Feedback<br />Free and ongoing focus group<br />
  61. 61. CGM: Consumer Generated Media<br />
  62. 62. Review Tools<br />
  63. 63. Search Engine Optimization<br />Blogs<br />Micro Blogs<br />Social Bookmarking<br />Press Releases<br />Qualified Links<br />High Ranking Sites<br />Relevant Content<br />
  64. 64.
  65. 65. How to create good content?<br /><ul><li>Research keywords
  66. 66. Talk about the benefits
  67. 67. Do Not SELL!
  68. 68. Focus on the questions
  69. 69. Link to your site on front and back of video
  70. 70. Post as many as possible</li></li></ul><li>
  71. 71. Wordtracker<br />
  72. 72.
  73. 73. You Should Be On TV<br />You Should Be on TV<br />
  74. 74.
  75. 75.
  76. 76.
  77. 77. Types of Videos<br /> Funny<br />Scripted<br /> Case Studies/Testimonial<br /> Behind the scenes<br /> Informational<br /> Product Demos<br />
  78. 78. What to cover<br /> Terms and conditions<br /> Return policy<br /> Shipping policy<br /> Gift giving<br /> Keep it short<br />
  79. 79. Grab Your VideoMarketingHelp Sheet FREE!!!<br />ColderICE.com/Video<br />
  80. 80. Syndicate Your Content<br />
  81. 81. The Media Distribution System<br /><ul><li>Blog
  82. 82. Podcast
  83. 83. Videos
  84. 84. Photos
  85. 85. Presentations
  86. 86. Press Releases
  87. 87. E-Books</li></li></ul><li>Slideshare<br />
  88. 88. TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
  89. 89. <ul><li>Orphaned at the age of 7
  90. 90. Married at 14
  91. 91. Had first child at 17
  92. 92. Widowed at 20
  93. 93. Was losing her hair</li></li></ul><li>Mixed in her<br />Bath tub<br />
  94. 94. Economy of FREE<br /><ul><li>Sold door to door
  95. 95. Gave free demonstrations</li></li></ul><li>
  96. 96. Social Network<br />
  97. 97. <ul><li>Employed 3,000
  98. 98. First Female U.S. self-made millionaire
  99. 99. Copied by Tupperware & Avon</li></li></ul><li>
  100. 100. A<br />Story<br />
  101. 101.
  102. 102.
  103. 103.
  104. 104. Speaking / Training / Consulting<br /> <br /> <br />678-400-0580<br />“Nobody does it better dammit”<br /> <br />John@ColderICE.com<br />ColderICE<br />ColderICE<br />John Lawson<br />

Facebook, Twitter, YouTube, LinkedIn… do you know which social media sites can help you increase your sales and grow your business? Learn the strategies and best practices for establishing your social media presence and building your online reputation as an eBay seller, Trading Assistant or Education Specialist.

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