Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

0

Share

Download to read offline

Show, Tell, Grow, Sell w/ Social Marketing (PeSA Australia Keynote)

Download to read offline

How to create the buzz and SELL more stuff using social media. John "ColderICE" Lawson gave this keynote presentation in Sydney to eBay / Paypal sellers

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Show, Tell, Grow, Sell w/ Social Marketing (PeSA Australia Keynote)

  1. 1.
  2. 2. John Who? WTF<br />Certified eBay Platinum Powerseller<br />eBay Certified Education Specialist<br />First African American Accepted to the Professional Ebay Sellers Association (PeSA) Member since 2005<br />I Sell & Ship over 1000 Items a WEEK<br />
  3. 3. Tell’em What You GonnaTell’em<br />The Evolution of Communication<br />Back To The Future of Text<br />Marketing 1.0<br />Celeb Guest - Heather Locklear<br />Social Media Distribution Case Study<br />A Quick Bee Story<br />
  4. 4.
  5. 5. Communication of the Future<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. Marketing 1.0 - “2000 and Late”<br />
  14. 14. Eroding & Dying FAST!<br />
  15. 15. What Is Social Media?<br />
  16. 16. Blah, blah, blah…Show Me The $$$<br />
  17. 17. The Whole World Is Talking<br />Shouldn’t I<br />At LEAST<br />Listen?<br />
  18. 18.
  19. 19.
  20. 20. CGM: Consumer Generated Media<br />
  21. 21. Ms. Heather Locklear<br />Explains SocialMarketing<br />Click HERE to Watch<br />
  22. 22. June 2008<br />1 – Google (135 m)<br />2 – MySpace (60 m)<br />3 – YouTube (58 m)<br />4 – Facebook (31 m)<br />5 – Twitter (1.7 m)<br />June 2009<br />1 – Google (145 m)<br />2 – Facebook (113 m)<br />3 – YouTube (76 m)<br />4 – Myspace (56 m)<br />5 – Twitter (19 m)<br />~ June 2013<br />1 – Facebook<br />2 – Twitter (right behind)<br />3 – Google<br />4 – YouTube<br />5 – MySpace (closed?)<br />
  23. 23. Don’t count Google out yet!<br />
  24. 24. Google Wave is Coming Soon<br />
  25. 25. WILL Wave Change Communication?<br />
  26. 26.
  27. 27. Paid vs. Free Reach<br /><ul><li>Lakers/Nuggets (Game 4)
  28. 28. 10.1 Million watched
  29. 29. 30 second ad = $500k
  30. 30. Superbowl
  31. 31. 98.7 Million Viewers
  32. 32. 30 second ad = $3 Mil</li></li></ul><li>FREE vs. Paid Reach<br />
  33. 33. David <br />vs. <br />Goliath<br />
  34. 34. Now the <br />Small guy<br />Has a real<br />chance<br />
  35. 35. The Media Distribution System<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />Press Releases<br />E-Books<br /><ul><li>The eBay Files
  36. 36. eBay 2.0
  37. 37. John Lawson</li></li></ul><li>Get KNOWN on Google!<br />
  38. 38. Let’s FOCUS on the tools<br />
  39. 39. You Should Be On TV<br />You Should Be on TV<br />
  40. 40. The POWER of Moving Pictures<br />
  41. 41.
  42. 42.
  43. 43. 91,594 Views<br />152 Ratings<br />4.5 Stars<br />
  44. 44.
  45. 45. How To Drive YouTube Traffic<br />
  46. 46. How To Drive YouTube Traffic<br />1<br />2<br />
  47. 47. How To Keep Them Watching<br /><ul><li>Post tutorial videos and tips
  48. 48. Make friends (follow)
  49. 49. Comments are GOOD
  50. 50. Do NOT Spam</li></li></ul><li>
  51. 51.
  52. 52. Welcome Home<br />
  53. 53. Welcome To My Home<br />
  54. 54.
  55. 55. Tools DON’T Build Houses!<br />
  56. 56.
  57. 57. Our<br />Plan<br />$$$<br />
  58. 58. Put Your Business Where Your Customers Are<br />
  59. 59. “Consumers Keep Phones Close”<br />
  60. 60. In Just 8 Months…<br />807 Facebook Friends<br />94,000 YouTube Views<br />150 LinkedIn Connections<br />7,700 Twitter Followers<br />250,000 Blog Page Views<br />Ranked 239,519 of ~ 118 million sites (Compete.com )<br />The Results Are Astonishing<br />
  61. 61. Bridging the Buyer Gap<br />
  62. 62. Bridging the Customer Gap<br />
  63. 63. My Bee Story<br />A<br />Story<br />
  64. 64.
  65. 65. John Lawson<br />“Ecommerce Edutainer”<br />CEO of 3rd Power Outlet<br />Founder of ColderICE.com<br />Speaker<br />Video Blogger <br />eBay Platinum PowerSeller<br />Trainer<br />Pretty Nice Guy<br />Blog: http://www.ColderICE.com<br />Email: John@ColderICE.com<br />Twitter: @ColderICE<br />Facebook.com/ColderICE<br />Skype: ColderICE.com<br />

How to create the buzz and SELL more stuff using social media. John "ColderICE" Lawson gave this keynote presentation in Sydney to eBay / Paypal sellers

Views

Total views

1,253

On Slideshare

0

From embeds

0

Number of embeds

66

Actions

Downloads

33

Shares

0

Comments

0

Likes

0

×