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Cash From Clicks<br />The Future of eCommerce in a Socialized Mobile World<br />
WARNING: This next presentation is rated PG<br />
Are You The ONE?<br />
Who are you dude?<br />
US Commercial TV Personality<br />
Please Hold Your QuestionsTill The End<br />???<br />
Who this talk is NOT for…<br />
Content with “old way”<br />Not open to new ideas<br />He’s been on eBay since way back when it was just a US site<br />Pr...
...Statistically, NO!<br />
P.P.C. Created eCommerce<br />
What I want<br />When I want it<br />The way I want to buy it <br />
The New Web Experience Trilogy<br />Personalized<br />Unique results<br />Location based<br />Historical (behavior)<br />S...
Interactive Evolution<br />
The Web Store Walls<br />
Time to grow up<br />Competition<br />eBay Changes<br />Industry<br />Economy<br />
Why Social Media?<br />A low cost solution of high end technology<br />
Social Marketing Is Not A Religion<br />
Deva’s Bubbles<br />
The world of Social Media is enormous!<br />
That’s Your Facebook Fan Page!<br />
Over 1600 Social Sites<br />(in English)<br />
S.M.a.a.T - Social Media as a Test<br /> Objective research<br /> Hundreds of test<br /> Hundreds of apps<br /> Educated O...
The Dell PC $6.5 Million Twitter Case Study<br />
 Sold $6.5 million <br /> On Twitter<br /> Worldwide Audience<br /> WOW!<br />
Numbers are in Millions so this is $52,000,000,000<br />Billion with a B - in Net Revenue<br />
Pie Chart of Social Media’sContribution to Gross Profits <br />
Pie Chart of Social Media’sContribution to Gross Profits <br />
Perspective is Always Important  <br />
For every $10,000.00 in Dell revenue<br />Only $1.00 comes from the social media of Twitter<br />Excuse me?<br />
The media coverage was PRICELESS!<br />
Mobile is the FASTEST growing technology in history!<br />
Age of Mobile Internet Users<br />
Where do you access the mobile web?<br />
Have you ever clicked a mobile advert?<br />
Would you be interested in coupons sent to your phone?<br />
What kind of coupons would you be interested in?<br />
Mobile Will Devour the PC<br />
It’s More Than Just Phones<br />
Big Brother is…<br />Facebook + Google + Veda <br />Who, what, where, when, how much, what turns you on<br />
The Microwave Oven<br />
Focused on Technology<br />Photo by excorne on Flikr<br />
TheSocial<br />Marketing<br />By ColderICE<br />
UGC<br />CRM<br />SEO<br />Sales<br />Brand<br />
The Sales Cycle<br />
Brand Marketing<br />
Back To This Dude<br />
Customer Relationship Management (CRM)<br />Extending buyer lifetime<br />Increasing buyer frequency<br />Personalized exp...
Social Espionage?<br />I know what you are doing as you do it<br />
Social Intelligence<br />
Plug in from rapportive.com<br />
User Generated ContentU.G.C.<br />Reviews<br />Kudos<br />Photos<br />Feedback<br />Free and ongoing focus group<br />
Review Tools<br />
Search Engine Optimization<br />Blogs<br />Micro Blogs<br />Social Bookmarking<br />Press Releases<br />Qualified Links<br...
Blogging is SEO<br />Google loves blogs<br />High ranking<br />Quick indexing (Caffeine)<br />
Slideshare<br />
http://www.youtube.com/watch?v=dP0Oe82t66k<br />
1<br />2<br />3<br />
YouTube is your microsite<br />Group playlist by theme<br />Add tool tips<br />Link to internal pages<br />Make public<br ...
How to create good content?<br />Research keywords<br />Talk about the benefits<br />Do Not SELL! <br />Focus on the quest...
Australia Exclusive<br />WOW<br />Amazing<br />Exclusive<br />Secret<br />The Formula<br />How to do it!!!<br />
Wordtracker<br />
Follow proper SEO principles everywhere<br />Title<br />Description<br />Meta Tags<br />
Syndicate Your Content<br />
TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
Simplify Everything<br />
Tie Technology to Automation<br />
Orphaned at the age of 7<br />Married at 14<br />Had first child at 17<br />Widowed at 20<br />Was losing her hair<br />
Mixed in her<br />Bath tub<br />
Economy of FREE<br />Sold door to door<br />Gave free demonstrations<br />
Social Network<br />
Employed 3,000<br />First female to be a self-made millionaire<br />Marketing technique used by Tuperware & Avon and other...
ColderICE.com<br />Get My Slides Via Email: John@ColderICE.com<br />Twitter: @ColderICE<br />Facebook.com/ColderICELinkedi...
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How social and mobile is changing ecommerce with its applications. Mobile social networks are rapidly changing the face of ecommerce as we know it.

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The Future of eCommerce in a Socialized Mobile World

  1. 1. Cash From Clicks<br />The Future of eCommerce in a Socialized Mobile World<br />
  2. 2. WARNING: This next presentation is rated PG<br />
  3. 3. Are You The ONE?<br />
  4. 4. Who are you dude?<br />
  5. 5.
  6. 6.
  7. 7. US Commercial TV Personality<br />
  8. 8. Please Hold Your QuestionsTill The End<br />???<br />
  9. 9. Who this talk is NOT for…<br />
  10. 10. Content with “old way”<br />Not open to new ideas<br />He’s been on eBay since way back when it was just a US site<br />Prefers to complain<br />
  11. 11. ...Statistically, NO!<br />
  12. 12. P.P.C. Created eCommerce<br />
  13. 13. What I want<br />When I want it<br />The way I want to buy it <br />
  14. 14. The New Web Experience Trilogy<br />Personalized<br />Unique results<br />Location based<br />Historical (behavior)<br />Socialized<br />Shareable<br />Easy to consume<br />Mobilized<br />Location based<br />App Experience<br />
  15. 15. Interactive Evolution<br />
  16. 16. The Web Store Walls<br />
  17. 17. Time to grow up<br />Competition<br />eBay Changes<br />Industry<br />Economy<br />
  18. 18. Why Social Media?<br />A low cost solution of high end technology<br />
  19. 19. Social Marketing Is Not A Religion<br />
  20. 20. Deva’s Bubbles<br />
  21. 21. The world of Social Media is enormous!<br />
  22. 22. That’s Your Facebook Fan Page!<br />
  23. 23. Over 1600 Social Sites<br />(in English)<br />
  24. 24. S.M.a.a.T - Social Media as a Test<br /> Objective research<br /> Hundreds of test<br /> Hundreds of apps<br /> Educated Opinion<br />
  25. 25. The Dell PC $6.5 Million Twitter Case Study<br />
  26. 26.
  27. 27. Sold $6.5 million <br /> On Twitter<br /> Worldwide Audience<br /> WOW!<br />
  28. 28.
  29. 29. Numbers are in Millions so this is $52,000,000,000<br />Billion with a B - in Net Revenue<br />
  30. 30. Pie Chart of Social Media’sContribution to Gross Profits <br />
  31. 31. Pie Chart of Social Media’sContribution to Gross Profits <br />
  32. 32. Perspective is Always Important <br />
  33. 33. For every $10,000.00 in Dell revenue<br />Only $1.00 comes from the social media of Twitter<br />Excuse me?<br />
  34. 34. The media coverage was PRICELESS!<br />
  35. 35. Mobile is the FASTEST growing technology in history!<br />
  36. 36.
  37. 37. Age of Mobile Internet Users<br />
  38. 38. Where do you access the mobile web?<br />
  39. 39. Have you ever clicked a mobile advert?<br />
  40. 40. Would you be interested in coupons sent to your phone?<br />
  41. 41. What kind of coupons would you be interested in?<br />
  42. 42. Mobile Will Devour the PC<br />
  43. 43. It’s More Than Just Phones<br />
  44. 44. Big Brother is…<br />Facebook + Google + Veda <br />Who, what, where, when, how much, what turns you on<br />
  45. 45. The Microwave Oven<br />
  46. 46. Focused on Technology<br />Photo by excorne on Flikr<br />
  47. 47. TheSocial<br />Marketing<br />By ColderICE<br />
  48. 48. UGC<br />CRM<br />SEO<br />Sales<br />Brand<br />
  49. 49. The Sales Cycle<br />
  50. 50.
  51. 51.
  52. 52. Brand Marketing<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57. Back To This Dude<br />
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. Customer Relationship Management (CRM)<br />Extending buyer lifetime<br />Increasing buyer frequency<br />Personalized experience<br />
  64. 64.
  65. 65. Social Espionage?<br />I know what you are doing as you do it<br />
  66. 66. Social Intelligence<br />
  67. 67. Plug in from rapportive.com<br />
  68. 68. User Generated ContentU.G.C.<br />Reviews<br />Kudos<br />Photos<br />Feedback<br />Free and ongoing focus group<br />
  69. 69. Review Tools<br />
  70. 70. Search Engine Optimization<br />Blogs<br />Micro Blogs<br />Social Bookmarking<br />Press Releases<br />Qualified Links<br />High Ranking Sites<br />Relevant Content<br />
  71. 71. Blogging is SEO<br />Google loves blogs<br />High ranking<br />Quick indexing (Caffeine)<br />
  72. 72.
  73. 73.
  74. 74. Slideshare<br />
  75. 75. http://www.youtube.com/watch?v=dP0Oe82t66k<br />
  76. 76. 1<br />2<br />3<br />
  77. 77. YouTube is your microsite<br />Group playlist by theme<br />Add tool tips<br />Link to internal pages<br />Make public<br />Continue to create<br />
  78. 78.
  79. 79. How to create good content?<br />Research keywords<br />Talk about the benefits<br />Do Not SELL! <br />Focus on the questions<br />Link to your site on front and back of video<br />Post as many as possible<br />
  80. 80. Australia Exclusive<br />WOW<br />Amazing<br />Exclusive<br />Secret<br />The Formula<br />How to do it!!!<br />
  81. 81.
  82. 82. Wordtracker<br />
  83. 83.
  84. 84. Follow proper SEO principles everywhere<br />Title<br />Description<br />Meta Tags<br />
  85. 85. Syndicate Your Content<br />
  86. 86. TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
  87. 87. Simplify Everything<br />
  88. 88. Tie Technology to Automation<br />
  89. 89. Orphaned at the age of 7<br />Married at 14<br />Had first child at 17<br />Widowed at 20<br />Was losing her hair<br />
  90. 90. Mixed in her<br />Bath tub<br />
  91. 91. Economy of FREE<br />Sold door to door<br />Gave free demonstrations<br />
  92. 92.
  93. 93. Social Network<br />
  94. 94.
  95. 95. Employed 3,000<br />First female to be a self-made millionaire<br />Marketing technique used by Tuperware & Avon and others<br />
  96. 96.
  97. 97. ColderICE.com<br />Get My Slides Via Email: John@ColderICE.com<br />Twitter: @ColderICE<br />Facebook.com/ColderICELinkedin/in/ColderICE<br /> John Lawson<br />CEO 3rd Power Outlet<br /> Founder ColderICE.com<br />
  • nioncao

    Oct. 17, 2010
  • remuliud

    Sep. 24, 2010

How social and mobile is changing ecommerce with its applications. Mobile social networks are rapidly changing the face of ecommerce as we know it.

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