Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2

Share

Download to read offline

Tips for Internet Marketers for an eCommerce Professional

Download to read offline

I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.

Related Books

Free with a 30 day trial from Scribd

See all

Tips for Internet Marketers for an eCommerce Professional

  1. 1. John Lawson<br />ColderICE.com<br />
  2. 2. WARNING: This next presentation is rated PG<br />
  3. 3. Who are you dude?<br />
  4. 4.
  5. 5.
  6. 6. What I want<br />When I want it<br />The way I want to buy it <br />
  7. 7. P.P.C. Created eCommerce<br />
  8. 8. The world of eCommerce is enormous!<br />
  9. 9. That’s Me<br />
  10. 10. Can You Handle The Truth?<br />Explore new ideas<br />Discover opportunities<br />Investigate facts<br />Prepare for some discomfort<br />One dude’s story<br />
  11. 11. The Web Walls<br />
  12. 12. Interactive Evolution<br />
  13. 13. The New Web Experience Trilogy<br />Personalized<br />Unique results<br />Location based<br />Historical (behavior)<br />Socialized<br />Shareable<br />Easy to consume<br />Mobilized<br />Location based<br />App Experience<br />
  14. 14. Study the 1%<br />Who should we watch?<br />Study the best<br />Ignore the stunned, unhealthy, immature<br />
  15. 15. The Dell PC $6.5 Million Twitter Case Study<br />
  16. 16.
  17. 17. Sold $6.5 million <br /> On Twitter<br /> Worldwide Audience<br /> WOW!<br />
  18. 18.
  19. 19. Numbers are in Millions so this is $52,000,000,000<br />Billion with a B - in Net Revenue<br />
  20. 20. Pie Chart of Social Media’sContribution to Gross Profits <br />
  21. 21. Pie Chart of Social Media’sContribution to Gross Profits <br />
  22. 22. Perspective is Always Important <br />
  23. 23. For every $10,000.00 in Dell revenue<br />Only $1.00 comes from the social media of Twitter<br />Excuse me?<br />
  24. 24. The media coverage was PRICELESS!<br />
  25. 25. Time to grow up<br />Competition<br />Technology<br />Industry<br />Economy<br />
  26. 26. The System at 30,000 ft.<br />Meet<br />Lead<br />Needs<br />Achieve<br />To Maximize<br />
  27. 27. Goals<br />Conversion<br />Order Size<br />SEO (Best Match)<br />Efficiency<br />Branding<br />
  28. 28. Content<br />Editorial (Descriptions)<br />UGC – User Generated Content<br />Product Data<br />Branding<br />
  29. 29. Infrastructure<br />Storage<br />Management<br />Collaboration<br />Syndication<br />Localization<br />
  30. 30. Operations<br />Scalability<br />Flexibility<br />Extensibility<br />
  31. 31. Results<br />Revenue (R.O.I)<br />Globalization<br />Cost - Efficiency<br />Product Data<br />Leverage<br />
  32. 32.
  33. 33. Tie Technology to Simplicity<br />Simplify <br />Automate<br />Duplicate <br />
  34. 34.
  35. 35. <ul><li>No offer, no response
  36. 36. No response, no ROI</li></li></ul><li>Mezlow’s Hierarchy<br /><ul><li>A theory in psychology
  37. 37. Proposed by Abraham Maslow in 1943
  38. 38. Theory of Human Motivation</li></li></ul><li>The Deadliest Sin<br />
  39. 39. Stop lusting for the top position<br />
  40. 40. The more clicks the better<br /><ul><li>High CTR and low conversion
  41. 41. Stop keyword stuffing
  42. 42. Target to improve quality scoring
  43. 43. NEVER Blackhat SEO</li></li></ul><li>
  44. 44.
  45. 45.
  46. 46. Social Espionage?<br />I know what you are doing as you do it<br />
  47. 47. Social Intelligence<br />
  48. 48. Communication Cycle<br />Keep them<br />“in the<br />know”<br />Who are you talking too?<br />Spark a<br />Conversation<br />
  49. 49. K.I.S.S.Keep It Simple and Spectacular<br />
  50. 50. Let’s FOCUS on some tools<br />
  51. 51. CustomerAnalytics<br />The more you know the more you sell<br />
  52. 52.
  53. 53. Plug in from rapportive.com<br />
  54. 54.
  55. 55. TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
  56. 56. Plug in from rapportive.com<br />
  57. 57. Slideshare<br />
  58. 58. Blogging is SEO<br />Google loves blogs<br />High ranking<br />Quick indexing (Caffeine)<br />
  59. 59.
  60. 60.
  61. 61. http://www.youtube.com/watch?v=dP0Oe82t66k<br />
  62. 62. 1<br />2<br />3<br />
  63. 63. YouTube is your microsite<br />Group playlist by theme<br />Add tool tips<br />Link to internal pages<br />Make public<br />Continue to create<br />
  64. 64. The Whole World IS Talking<br />Shouldn’t I<br />At LEAST<br />Listen?<br />
  65. 65. Satisfaction<br />
  66. 66. Use this page for all of your main slides.<br />All Roads Lead to…<br />…Your Web Store<br />
  67. 67. Simplify Everything<br />
  68. 68.
  69. 69. ColderICE.com<br />Email: John@ColderICE.com<br />Twitter: @ColderICE<br />Facebook.com/ColderICELinkedin/in/ColderICE<br />The Atlanta eBiz Group<br />eCommerceMeetup.com<br /> John Lawson<br />CEO 3rd Power Outlet<br /> Founder ColderICE.com<br />
  • brucetang10

    Oct. 10, 2011
  • dushyantjoshi1

    Feb. 24, 2011

I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.

Views

Total views

819

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

12

Shares

0

Comments

0

Likes

2

×