If you want to encourage repeat visits to your website, you need to constantly be refreshing your content or use tools like a blog that constantly provide fresh content. We’ll look at best practices for maintaining your website and tools and techniques to keep it current.

1. Keeping Your
Website
Current
James Howe
@communic8nhowe

2. James Howe
@communic8nhowe communicateandhowe.com

3. Your website must be
a priority
For more and more people,
going to the web is the first way
that they seek information.
The most cost-effective way
to get your message out
@communic8nhowe communicateandhowe.com

4. Some Signs
of a good website
• Makes a good first impression
• Gives people have access to all of the
information they need
• Builds relationships
• Is easy to find
• Has the look and feel of quality
@communic8nhowe communicateandhowe.com

5. Don’t set it
& forget it
• Make it a living tool that can and
should be updated frequently
• Have at least one staff member
responsible for regularly updating it
@communic8nhowe communicateandhowe.com

6. Connect to your
strategy
• Ensure it is used strategically to
meet your goals and objectives
• Know your target audiences and why
they are at your site
@communic8nhowe communicateandhowe.com

7. Content
management
system
Be sure you can directly
update content
Make small changes when
you notice them
@communic8nhowe communicateandhowe.com

8. Easily updated features that keep
people coming
back:
• Blogs
• Calendar / Event Listing
• Survey
• Embed videos, slide presentations,
Storify
@communic8nhowe
• RSS (Really Simple Syndication)
communicateandhowe.com

9. @communic8nhowe communicateandhowe.com

10. @communic8nhowe communicateandhowe.com

11. @communic8nhowe communicateandhowe.com

12. @communic8nhowe communicateandhowe.com

13. @communic8nhowe communicateandhowe.com

14. Search engine
optimization
Add meta descriptions
Use title tags
Optimizing keyword
phrases
@communic8nhowe communicateandhowe.com

15. Where can you
learn more?
Social Media inspirations!
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James Howe
Blog: communicateandhowe.com
Twitter: @communic8nhowe
james@communicateandhowe.com
519-589-9597
@communic8nhowe communicateandhowe.com