Calling all content, web and intranet managers! A CMS is a major investment. How can you get best value for your ICT budget? We tell you how. And we have a special offer just for you.

1. How to raise your content management system’s ROI Calling all content, web and intranet managers! A CMS is a major investment. How can you get best value for your ICT budget?

2. Hi! We’re Alice and Rachel from Contented.com If you’re a content, web or intranet manager, we know the challenges you face. Read on and see how we can help. Watch out for a special offer: we only mention it once! Rachel McAlpine , BA (Hons), Dip.Ed, ITCP: author, teacher, web content consultant. Alice Hearnshaw , LLB (Hons): business analyst, usability expert and web project manager. Special offer

3. A customer’s view of Contented’s courses Over 1,000 learners in 20 countries have signed up for our courses, and now we offer a 10-course Diploma. S Fernandes, government worker, says: 'Just to confirm that I have completed the Contented course and found it very cleverly designed, enjoyable to do and really enlightening. It has really changed my thinking & approach to my business writing and I am looking forward to using all the tips and guidelines that have been provided.'

4. Your shiny new content management system It’s magic. Or is it?

6. But software can’t write content There’s one thing that a content management system can’t do: write! People write! And your software can only work properly when the content is correctly written.

7. Is content a poor little Cinderella? No glamour. No budget.

8. Or a monster in the meeting room? The problems of content can seem so huge, so awful, so unmanageable, that we try to ignore them.

9. Typical content management budget? $20,000 + Annual CMS licence fee $485,000 + TOTAL $5,000 + Initial training for 20 web editors $30,000 + IA, usability tests, extra functionality $30,000 + Template design $8,000 + Content audit $30,000 + Business analysis $150,000+ Software installation/customization $200,000+ Software purchase

10. Does that budget make sense? Is content a poor insignificant little Cinderella or what? If so, CMS software is obviously King. $485,000 TOTAL $5,000 Typical one-off training for 20 web editors $480,000 Buy and set up a CMS

13. Here’s what starts to happen again Oh no! Not again! Our new content is ROT (redundant, out-of-date or trivial)!

14. Our customers love Contented’s courses 'I enjoyed the course and the skills I've gained will improve my writing. I'll use what I've learnt in my everyday work. I found the last module 9 with checklists and questions before writing very useful.' S Aitkenson of New Zealand says: J Russell of Australia says: 'I found the Contented online product to be very valuable, not only for web authors but also for everyday writing skills.'

18. Another happy customer Almost every day, we are thrilled to get emails from ‘contented’ customers: K. Brannan, government worker, says: 'I enjoyed the course. It was interesting and fun to do and will definitely help me with writing some clear Web Guidelines for our organisation! I just wish that everyone in the organisation was able to do this course!!! Many thanks for all the tips and advice.'

24. Change the culture, not the individual Reach a tipping point by training 200 people to change just a few bad writing habits.

25. Cinderella marries King CMS

26. And the monster turns into a kitten