As the third most popular social network, Pinterest has become a mecca for ecommerce. And retailers are able to leverage Pinterest's popularity to increase their sales and drive traffic to their sites.

1. Pinterest - Simple Tips To Drive Sales
And Traffic
ConversionFanatics.com

2. As the third most popular social network, Pinterest has become a mecca for ecommerce.
And retailers are able to leverage Pinterest's popularity to increase their sales and drive
traffic to their sites.
The beauty of Pinterest is that "opportunities for shopping come cleverly disguised as
outfit inspiration and smoothie recipes and DIY centerpieces and VW bus renovations
and french bulldog puppies. These collectible, bite-sized visuals feed our human
instincts to covet and hoard and categorize. For consumers, it’s a place to hunt and
gather. For brands, it’s a goldmine. Take my money," says Dayna Winter of Shopify.

3. The Power Of Pinterest
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People use Pinterest to pin items they may have an interest in purchasing, meaning
users already possess a buyer's mindset. According to an Experian Marketing Services
report, Pinterest drives the largest percentage of its traffic to retail sites at 10.9%.
Plus, Pinterest works its sales-driving charms even long after pins are made, with 50% of
orders occurring two and a half months after items have been pinned.
Without a doubt, Pinterest has significant sales-driving potential.

4. How To Use Pinterest To Fuel Ecommerce
1. Create A Coupon Board
Great deals plus compelling visuals is a winning combination in terms of persuading
people to buy. Whether you sell physical products or software, you can set up coupons
for your offers with relative ease, as there are a number of ecommerce platforms,
plugins, and apps that enable you to create discount codes—for
example, Magento, WooCommerce, and Wishpond's coupon application.
After you set up your promotions, create a Pinterest board specifically for your discount
offers. Pin images related to your deals along with the specifics of what the deals entail,
such as "buy one, get one" or "50% off all new releases." Then, include a link to the page
on your website where shoppers can find the coupons.
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And if you want to extend the reach of your discount offers, try to get your deals pinned
on other popular coupon boards.

5. 2. Take Advantage Of Rich Pins
Rich pins add extra details about your pins, pertaining to real-time availability and
pricing information, for instance. This is useful because rich pins include price
notifications. So if you lower the price of a product, anyone who repinned your product
image will receive an email notification about the price-drop, encouraging them to
purchase.
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6. 3. Know Your Pinterest Audience
Your Pinterest audience may have a different persona from what you're used to
targeting in other areas of your marketing. So when you interact on Pinterest, keep in
mind the following figures (as reported by Salman Aslam of Omnicore):
• "81% of Pinterest users are actually females.
• 40% of new signups are men; 60% new signups are women.
• Men account for only 7% of total pins on Pinterest.
• Millennials use Pinterest as much as Instagram.
• [The] median age of a Pinterest user is 40; however, [the] majority of active
pinners are below 40.
• Half of Pinterest users [earn] $50K or greater per year, with 10 percent of
Pinteresting households making greater than $125K."

7. 4. Follow Brands That Are Crushing It
You can learn a lot by studying influential brands to see what they're doing on Pinterest
and how they're interacting with followers. According to Abby Olson of
SnapAgency.com, the top Pinterest influencers to take note of are...
• Whole Foods
• Lowe's Home Improvement
• Etsy
• Apartment Therapy
• Sony Electronics
Of course, as the Co-Founder of Conversion Fanatics, Justin Christianson, has said, you
shouldn't put all your eggs in one basket when it comes to the source of your sales and
traffic: "You need to test all possible sources." But Pinterest has the potential to be an
impressive sales-driver for your business so it shouldn't be overlooked.

8. What do you think about Pinterest as an ecommerce sales- and traffic-driving vehicle?
Does your business have a presence on Pinterest? What are you doing to leverage the
site's popularity? Be sure to follow Conversion Fanatics on Pinterest to discover even more
CRO and ecommerce tips.