Media Kit Example: Travel Campaign

1. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
Launched in July 2005, San DieGO Downtown is a first-ever private/
public partnership campaign to promote downtown San Diego and
its Gaslamp Quarter year-round through media relations, media tours,
familiarization trips, on-site promotions, advertising and trail-blazing
e-business strategies. The regional and national campaign is propelled
by the support of local stakeholders who have joined together in the ef-
forts to advance awareness and patronage, along with the multitude of
“Play” attractions that make downtown San Diego one of the nation’s
most vibrant and enjoyable urban centers.
San DieGO Downtown serves as a resource for visitors by providing
ongoing and current information about all that downtown has to offer,
including hotels, restaurants, entertainment, arts, events and travel
deals. By increasing the awareness of downtown through the support-
ing partners and media outreach efforts, visitors are quickly experi-
encing how the downtown districts are adding new life to San Diego,
”Americas Finest City”.
If you are a member of the media, San DieGO Downtown would be
happy to assist you with an upcoming travel story, as well as arrange
for a downtown visit.
Table of Contents:
Introduction
Our Stakeholders
Website Content and Features
Website Home page
Increased Exposure for Stakeholders
Praise and Buzz
San Diego Fact Sheet: Play, Live, Work
Downtown Neighborhood Map
San DieGO Downtown
provides ongoing
information for visitors and
residents about the myriad of
attractions downtown
San Diego has to offer.
media kit

2. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
Port of San Diego
The Port of San Diego
is a self-supporting
public benefit cor-
poration and special
government entity. Cre-
ated in 1963 by an act
of the California State
Legislature, the Port
manages San Diego harbor and administers the public
lands along San Diego Bay. The Port has operated without
tax dollars since 1970 and has been responsible for $1.5
billion in public improvements in its five member cities
– Chula Vista, Coronado, Imperial Beach, National City and
San Diego. With a $10.6 billion economic impact on the
San Diego region, the Port oversees two maritime cargo
terminals, a cruise ship terminal, 16 public parks, various
wildlife reserves and environmental initiatives, a Harbor
Police department and the leases of over 600 tenant busi-
nesses around San Diego Bay. For more information, call
(619) 686-6200 or visit www.portofsandiego.org.
Manchester Grand Hyatt San
Diego
Clearly defining San Diego’s
dynamic skyline, the Manchester
Grand Hyatt San Diego is an urban
resort overlooking San Diego Bay
and Coronado Island. It is close to
shops, beaches, and many of San
Diego’s most noted attractions.
The 1,625-room hotel includes 95
one-and-two-bedroom suites and
is comprised of two stylish tow-
ers, the 40-story Harbor Tower and the 33-story Seaport
Tower. A four-story building that boasts a rooftop pool with
a 25,000 square-foot deck connects the towers to each
other, the Top of the Hyatt is great to grab a drink, Sally’s
Seafood for America Cuisine and the Regency Spa and
Salon offers a wide range of spa treatments. Adjacent to
Seaport Village, the hotel is only four blocks from the heart
of the Gaslamp Quarter, seven blocks from Horton Plaza,
three miles from the San Diego Zoo, seven miles from Sea
World and three miles from the San Diego International
Airport. The hotel is located at the intersection of Market St.
and Harbor Drive. For more information, call (619) 232-
1234 or visit www.machestergrand.hyatt.com.
stakeholders
Omni San Diego Hotel
Located in the heart of
the historic Gaslamp
Quarter across from the
Convention Center, the
AAA Four-Diamond Omni
San Diego Hotel puts you
close to the city’s top sites
and attractions, within
walking distance of more
than 80 restaurants and boutiques and just four miles from
San Diego International Airport. It is the ONLY hotel physi-
cally connected to a MLB Park and links Padres fans to
PETCO Park via a skybridge. The 32-floor modern high-rise
includes 511 guest rooms, 36 luxury condominiums on
the top 11 floors, more than 27,000 square feet of flex-
ible meeting space and McCormick & Schmick’s seafood
restaurant adjacent to the lobby. Within the hotel is also
a complimentary baseball memorabilia museum featuring
the gloves, bats and uniforms of famous players as well as
photos and other miscellaneous treasures. For more infor-
mation, call (619) 231-6664 or visit www.omnihotels.com.
Gaslamp Quarter Associa-
tion (GQA)
The Gaslamp Quarter is much
more than a dinning and enter-
tainment destination. There are
more businesses doing busi-
ness above the street level mer-
chants of the Gaslamp Quarter,
than there are nightclubs, res-
taurants and shops combined.
Gaslamp Quarter is blessed
with 94 gorgeous examples of
historic architecture and nearly
all have reinvented themselves
as icons of mixed use and host many different tenants.
GQA has a sponsor, general and associate membership
of over 400 businesses. Association Members support the
overall growth and development of the Gaslamp District
while promoting a sense of community within the Gaslamp
Quarter. For more information, call (619) 233-5227 or visit
www.gaslamp.org.

3. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
stakeholders
San Diego Marriott
Hotel & Marina
With a spectacular
waterfront setting in
the heart of America’s
Finest City, the San
Diego Marriott Hotel &
Marina truly represents
the area’s best loca-
tion for business and
leisure. Conveniently situated adjacent to the Convention
Center and the Gaslamp Quarter, the San Diego Marri-
ott surrounds the vibrant activity of downtown. The hotel
flaunts 1,362 spacious guest rooms and suites complete
with luxurious bedding and linens, in two 25-story towers.
Enjoy effortless access to the city’s most popular sights
from the World Famous Zoo and SeaWorld to the sparkling
beaches. By offering 110,000 sq. ft. of flexible meeting
space, four tempting restaurants, and unlimited recreation,
this resort-style Marriott hotel rises to every occasion,
ensuring a memorable experience. With the harbor as your
backdrop you can discover the numerous ways we set the
standard in San Diego. For more information, call (619)
234-1500 or visit www.marriott.com/hotels/travel/sandt-san-
diego-marriott-hotel-and-marina.
San Diego Con-
vention Center
The San Diego
Convention Cen-
ter Corporation
(SDCCC) is a
non-profit public
benefit corpora-
tion created by the
City of San Diego to manage, market, and operate the San
Diego Convention Center. The SDCCC’s primary mission
is to attract conventions and trade shows that generate
economic benefits and growth for San Diego. In its 18-year
history, the Center has generated $12.8 billion in economic
impact, $270.3 million in tax revenues and continues to
serve as San Diego’s premier gathering place. The 2.6 mil-
lion-square-foot waterfront San Diego Convention Center
is currently ranked 21st in size among the 375 conven-
tion facilities in North America and is within easy walking
distance of the Gaslamp Quarter. For more information, call
(619) 525-5000 or visit www.visitsandiego.com.
AT&T Real Yellow Pages
AT&T Real Yellow Pages is one of the
largest Yellow Pages operations in the
world, publishing over 1,200 directory
titles across 22 states, along with one
of the most-used online Internet Yellow
Pages networks, YELLOPAGES.COM. AT&T Real Yellow
Pages and YELLOWPAGES.COM attract ready-to-buy con-
sumers, reaching millions of households and businesses.
The print directories are used 4.6 billion times a year and
the YELLOWPAGES.COM network projects 1.8 billion
annualized searches in 2007. For more information, call
1-800-248-2800 or visit www.attyp.com.
Old Town Trolley
Dedicated to
“seeing the best
first,” the Old Town
Trolley highlights
the exclusive and
must-see places
of San Diego.
The tour presents
Transportainment with San Diego’s best tour conductors
who combine colorful anecdotes, humorous stories and
well researched historical information into a fast moving
two hour narrative that’s both entertaining and educational.
Old Town San Diego (sometimes called the “Jamestown of
the Pacific”), showcases early Americana with its distinc-
tive “West Coast Style” Spanish flavor. The trolley provides
convenient stops situated close to all popular attractions,
shops and restaurants. The trolley also provides for drop-
off and pick-up at any one of its convenient tour stops. The
tour features: Old Town State Park, Seaport Village, Horton
Plaza, Coronado Island, Hotel Del Coronado, San Diego
Zoo, Gaslamp Quarter, San Diego Museum of Art, Natural
History Museum, Aerospace Museum, Lindbergh Field,
Naval Station San Diego, Balboa Park, El Prado, Heritage
Park, Star of India, Whaley House and much, much more!
For more information, call 1-800-213-2474 or visit www.
oldtowntrolley.com/san-diego.

4. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
stakeholders
SignOnSanDiego
SignOnSanDiego.com
is an online news and
information service intensely focused on the San Diego
region. Operated by the San Diego UnionTribune, SignOn-
SanDiego.com offers breaking news, classified advertising
and in-depth entertainment coverage from the Union-Tri-
bune and additional sources. The site strives to be the
best, largest, fastest, most accurate and most useful online
service in the area, helping its users lead a more produc-
tive and fulfilling life in San Diego County. With 30 million
page views and more than 2 million unique users each
month, SignOnSanDiego.com is the leading online source
for local news, entertainment information and classifieds
in San Diego. For more information, call (619) 718-5200 or
visit www.signonsandiego.com.
San Diego Business
Journal
For 25 years the San Diego
Business Journal has delivered
award-winning coverage of the San Diego business com-
munity. The first-rate editorial and research team provides
comprehensive analysis of the community’s ever-chang-
ing economic scene. Each week, CEO’s, senior managers
and executives turn to the San Diego Business Journal.
They rely on the in-depth coverage to identify trends, local
market forces, detect emerging competition and uncover
new opportunities. Together with the economic news, de-
mographics and lifestyle profiles, the San Diego Business
Journal is presented in an accessible format. For more
information, call (858) 277-6359 or visit www.sdbj.com.
What’s Here Visitor
Connection
What’s Here! is Southern
California’s most comprehen-
sive hospitality support industry. What’s Here! produces
Concierge Connection, Visitor Connection, and Concierge
Directory magazines that highlight the best shopping, din-
ing, and entertainment outlets while detailing community
events, calendars, and local reviews for San Diego, Los
Angeles and Orange County. What’s Here! also features a
Ticket Sales Program and soon-to-launch Concierge Web
site which will continue to enhance industry and customer
services. For more information, call (619) 858-7001 or visit
www.whatshere.info and www.whatsheretravel.com.
San Diego Daily
Transcript
The San Diego
Daily Transcript is a vertical market newspaper and a
targeted Web site dedicated to reporting the business
of San Diego — every working day. With a readership of
over 50,000 per day, the staffs of editors and reporters
focus on events that concern the decision-makers, mov-
ers and shakers who make San Diego hum. Since 1886,
San Diego business professionals have relied on the Daily
Transcript to be in the know about breaking San Diego
business news, issues and trends. The paper is a reliable
resource for information and data that executives can trust
and use to make their businesses thrive and prosper. The
paper covers local business people, local government,
real estate, technology, biotech, construction, finance,
law, hospitality, economic data and public records in
depth and with a regional focus. The Daily Transcript
provides useful, compelling knowledge for all San Diego
businesses — big, small and in all stages of growth. For
more information, call (619) 232-4381 or visit www.sddt.
com.
San Diego Magazine
Since 1948, San Diego Magazine
has been building one of the
most desirable audiences through
award-winning editorial, paid
targeted circulation and an influ-
ential and affluent readership. San
Diego Magazine gives readers the
insider information they need to
experience San Diego-from the
best places to dine and travel to
the politics and people that shape
the region. By exploring the pages of San Diego Maga-
zine, readers review the various benefits of San Diego
has to offer. Each month, the magazine covers business,
travel, home decorating, entertainment and dining. This
is the magazine for San Diegans with a need to know.
For more information, call (619) 230-9292 or visit www.
sandiego-online.com.

5. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
stakeholders
Hornblower
Cruises & Events
Hornblower Cruises
& Events welcomes
you aboard com-
fortable yachts
touring beautiful
San Diego Bay. For
over 27 years, Hornblower has provided stunning venues
for unique events, weddings, birthdays and anniversaries
along with many spectacular celebrations. Relax in com-
fort on the observation deck while a professional crew
narrates the rich history, local points of interest and facts
about San Diego landmarks and military. Enjoy brilliant
skyline views, fine cuisine and refreshing ocean breezes
aboard a magnificent dining or specialty cruise. Catering
to all interests, Hornblower cruises boasts several boating
options. For more information, call 1.888.HORNBLOWER
(1.888.467.6256) or visit www.hornblower.com.
Cox Communications
Cox Communications is a multi-ser-
vice broadband communications and
entertainment company with more than
6 million total residential and commercial customers. The
third-largest cable television company in the United States,
Cox offers an array of advanced digital video, high-speed
Internet and telephony services over its own nationwide IP
network, as well as integrated wireless services in affilia-
tion with Sprint (NYSE: S). Cox Business is a full-service,
facilities-based provider of communications solutions for
commercial customers, providing high-speed Internet,
voice and long distance services, as well as data and video
transport services for small to large-sized businesses. Cox
Media offers national and local cable advertising in tradi-
tional spot and new media formats, along with promotional
opportunities and production services. Cox Communica-
tions wholly owns and operates the Travel Channel. For
more information, call (619) 263-9251 or visit www.cox.
com/sandiego.
Next Level Sailing
Now there’s a faster,
more exotic way take
in the awe-inspir-
ing scenery of San
Diego Bay. Next
Level Sailing offers
the ultimate sailing
experience: racing, leisure cruising, day charters or learn-
ing to sail on 80-foot International America’s Cup Class
(IACC) yachts. It’s by far the finest sailing experience
America’s Finest City has to offer. Nothing compares to
the thrill and excitement of sailing aboard an IACC yacht.
With masts that stretch skyward as high as an 11-story
building, these precision-engineered racing yachts are the
fastest mono-hull sailing vessels in the world. In a 2 hour
excursion, Next Level Sailing glides through San Diego
Bay, breezing by popular sites including America’s Cup
Harbor, Coronado Bay Bridge, San Diego Convention
Center, Downtown San Diego Skyline, Cabrillo National
Monument, North Island Naval Airstation and much more.
For more information, call 1-800-644-3454 or visit www.
nextlevelsailing.com.
Cloud 9 Shuttle
Cloud 9 Shuttle is San Diego’s
Transportation Solution. With a
central location only a few minutes
from Downtown San Diego and the primary entry ports
of San Diego Lindbergh Field, Santa Fe Train Depot and
the Cruise Ship Terminal, Cloud 9 Shuttle boasts a broad
transportation spectrum. With over 100 vehicle franchise
operators and 1200 first class seats available, Cloud
9 Shuttle offers unparalleled quality and service mak-
ing transportation around San Diego easy. Cloud 9 is a
nationally recognized leader for “Unleashing the Power of
Technology” by utilizing Drive Cam and Network Car for
vehicle tracking. This system is complemented by Cloud 9
Dispatchers who know where every vehicle in the Cloud 9
Shuttle fleet is at anytime making it even more reliable and
user-friendly. For more information, call 1-800-9-SHUTTLE
(1-800-974-8885) or visit www.cloud9shuttle.com.

6. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
Complete Online Marketing
Solutions
Complete Online Marketing
Solutions combines web-cen-
tric marketing services with proven business development
models to deliver complete media and marketing solutions.
COMOMS provides powerful tools to realize the value of
new media properties and information, and marketing
campaigns. COMOMS develops and manages all aspects
of media and marketing campaigns including product and
service design, content and brand development, and proj-
ect management and deployment. COMOMS is respon-
sible for the San DieGO Downtown Web site design (set
to launch mid-November), implementation and execution
of the online marketing campaigns. For more information,
visit www.comoms.com
BERKMAN
BERKMAN is a full-service
public relations, marketing
communications and branding firm. BERKMAN provides
senior PR strategists, blending world-class experience,
insight and creativity with intimate client service and
24/7 responsiveness that are hallmarks of its success.
Long-term dynamic partnerships are developed with
clients that are business-driven and focused on meeting
objectives. BERKMAN works synergistically to support
clients’ operational process and impact key perfor-
mance indicators like sales, consumer attitudes and
profitability. Strategic services include: Strategic Com-
munications Planning & Positioning, Branding, Market-
ing/Advertising Communications, Media Training, Crisis
Management, Event Marketing, and Market Research.
BERKMAN manages and oversees the San DieGO
Downtown program. For more information, call
(619) 231-9977 or visit www.berkmanpr.com.
stakeholders

7. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
sdGOdowntown.com
Website Content and Features
Profiles and Reviews
Profiles of downtown restaurants, hotels, bars
and clubs, shops, salons and spas, attractions,
sports and neighborhoods
Reservations
Make your downtown hotel, car rental, attraction,
flight or package reservation
Event Calendar
Downtown events are organized into categories.
Users can filter events by date, category, or
search by keyword
News and Articles
Timely news, articles and “Top 10” lists about
downtown venues, events, and points of interest
Maps
Featured maps inlcude parking, public transpor-
tation, points of interest and more
COMING SOON!

8. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
sdGOdowntown.com
COMING SOON!
Website Home page

9. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
sdGOdowntown.com
Become a Featured Sponsor
The new San DieGO Downtown website provides op-
portunities for stakeholders and sponsors to benefit from
increased exposure by appearing as a featured profile.
Increased Exposure for Stakeholders
Special Offers
Stakeholder and spon-
sors can promote special
offers and packages on
designated areas of the
site.
COMING SOON!

10. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
praise and buzz

11. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
praise and buzz

12. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
play
There were a total of 32.2 million visitors to San Diego, of
which more than 15.8 million were overnight and almost
16.4 million were day visitors in 2006.
Visitors to San Diego spent approximately $7.7 billion
($7,719) at local businesses in 2006.
An estimated
8,722,273 air passen-
gers arrived at Lind-
bergh Field, which is
served by a total of 23
airline carriers (2006).
The overall outlook
for San Diego County
tourism in 2007 is
for continued mod-
est growth. The 2007
forecast indicates a slightly higher, 2.2% increase, of hotel
visitors, compared to a 0.6% rise among private home
visitors, and 2.0% gain in day visitors.
Tourism is San Diego’s third largest industry.
According to Smith Travel Research (STR), year to date
through September, San Diego County’s 76.4 % occupan-
cy rate was 4th highest among the top 25 metropolitan
areas in 2006.
fact sheetlive
Downtown San Diego has undergone more than $3 billion in new
residential, commercial and public-infrastructure development over
the past few years. Many additional projects and new public ame-
nities are also underway or being planned.
Recent projections show that downtown San Diego’s residency will
triple from the current 30,000 to 90,000 by the year 2030.
With the recent re-development of downtown San Diego’s largest
neighborhood, the East Village, San Diego is paving the way for
urban living.
According to San Diego’s Regional Planning Agency (SANDAG),
San Diego city has a population of 1,311,162. In 2006,the U.S.
Census Bureau ranked San Diego the eighth largest city in the
country.
work
With approximately 5,000 businesses and more than 75,000 people working
downtown, San Diego has a centralized and dynamic business climate.
The City of San Diego is the economic hub of the San Diego County region, with
well over half of the region’s jobs and nearly 75 percent of the region’s large
employers (over 500 employees).
Downtown’s renaissance has done more than just change the skyline. More
than 50,000 jobs since 1975 have been added.
The San Diego Convention Center has contributed over $13 billion to the region-
al economy since opening in 1989, making it one of San Diego’s most important
economic engines.
According to the
Gaslamp Quarter Asso-
ciation, approximately
9.3 million visitors
passed through the
Gaslamp Quarter in
2006. More than $4 billion has been invested in downtown
redevelopment since 1975 including Horton Plaza
retail/entertainment complex, 16.5 block historic
Gaslamp Quarter, 5.9 million square feet of Class A
office space, opening and expansion of the San Di-
ego Convention Center, PETCO Park, and over 4,800
new hotel rooms.
Due in part to San Diego’s per-
vading entrepreneurial spirit,
the downtown workforce of
75,000 is projected to climb to
175,000 by the year 2030.
(Centre City Development Corporation. Business, Living
and Lifestyle Info. www.sandiegodowtown.org)
*Media Post. Harris Poll. www. mediapost.com
www.gaslamp.org

13. Contact:
Courtney Berg
Office: 619-231-9977
courtney@berkmanpr.com
sandiego.downtown@berkmanpr.com^back to top
neighborhoods
Marina
East
Village
Columbia
Little
Italy
Core
Cortez
Horton
Plaza
GaslampQuarter