Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
23. E X P E R I E N C E B E T T E R
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Terminology to explore
• Term frequency–inverse document frequency (TF-IDF)
• Entity salience
• Semantic distance
• Co-citation
• Latent Semantic Analysis
• Phrase-based indexing / information retrieval
• Corpus
24. E X P E R I E N C E B E T T E R
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Not everything is right. Or right now.
25. E X P E R I E N C E B E T T E R
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It’s all about the mix
26. E X P E R I E N C E B E T T E R
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The shape of things to come
27. E X P E R I E N C E B E T T E R
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Not just Google – Booklamp.org
39. E X P E R I E N C E B E T T E R
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Further reading
• http://googleblog.blogspot.co.uk
• http://googleresearch.blogspot.co.uk
• https://plus.google.com/+ResearchatGoogle/posts
• http://www.seobythesea.com
• http://lsa.colorado.edu
• http://text-tools.net
• http://www.thoughtly.co/blog/
• http://googleresearch.blogspot.co.uk/2014/08/teaching-machines-to-read-between-
lines.html
• http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html
• http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/14/this-week-in-tmi-22-
percent-of-teens-use-voice-search-while-theyre-in-the-bathroom/