There has never been a company like Amazon. It has reinvented a 500 year industry. How has Jeff Bezos done it? Curly loves to learn and to teach her clients how to expand their communication value. Join us on facebook : www.facebook.com/curlyfilms.storytellingoffice

1. curlyfilms
storytelling
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HOW JEFF BEZOS CREATED A
JEFF BEZOS,
Founder & CEO AMAZON
CHARISMATIC
BRAND

2. THERE HAS NEVER BEEN A COMPANY
LIKE AMAZON.
curlyfilms
storytelling
office

3. IT HAS REINVENTED A 500 YEAR
INDUSTRY.
curlyfilms
storytelling
office

4. IT IS ONE OF THE MOST
CHARISMATIC BRANDS
IN THE WORLD.
curlyfilms
storytelling
office

5. A CHARISMATIC BRAND
IS VERY DIFFICULT TO REPLACE

6. BECAUSE IT GETS IMPRINTED
IN OUR BRAINS

7. SO, HOW HAS
HE DONE IT?

8. KNOWYOUR
PRODUCT INSIDE OUT

9. Our job is to provide convenience so that
you can get books in 60 seconds.You can
carry all your library with you, the device
doesn´t get hot on your lap, it doesn´t cause
eye strain, and the batery lasts a month, so
you don´t get battery anxiety. That´s our job: to
design a perfect reading device.
Jeff Bezos
THE PRODUCT IS AS IMPORTANT AS THE STORY
YOU CANNOT WIN WITH A MEDIOCRE PRODUCT

10. KNOWYOUR
CUSTOMER INSIDE OUT

11. Jeff Bezos
UNDERSTAND YOUR AUDIENCE
THAT´S HOW YOU SHOULD DIFFERENTIATE
My audience wants a purpose-based device where
every single design decision has been made to
optimize for reading.
We see customers as invited guests to a party,
and we are the hosts. It´s our job to make every
important detail of the customer experience a little bit
better.

12. DESIGNA CLEAR,
BOLD AND OPTIMISTIC VISION

13. Jeff Bezos
SET A GRAND VISION FOR THE FUTURE
THE BIGGER THE CHALLENGE, THE BETTER THE STORY
Anything you want on Earth, you´re gonna get it from
us. - that´s where we´re headed.
Our vision is every book, ever written, in print or out
of print, within 60 seconds.
Drones for delivery? It will work, it will happen, and
it will be a lot of fun!

14. UNDERSTAND
YOUR STORY

15. Jeff Bezos
UNDERSTAND YOUR STORY
LOOK AT YOUR MISSION AS A HERO´S JOURNEY
In 1995, I was going to the post to send the packages
myself. My visualization of success was:
We may one day be big enough
to afford a forklift.

16. THE EVERYTHING
STORE

17. TODAY, AMAZON HAS 225 MILLION CUSTOMERS
AND 9 DISTRIBUTION CENTERS, EACH OF THEM
WITH 1.2 MILLION SQUARE FEET, THE SIZE OF
MORE THAN 20 FOOTBALL FIELDS.
UNDERSTAND YOUR
STORY
FROM A LONELY HERO TO A CHARISMATIC BRAND

18. SETA MISSION
BIGGER THAN YOURSELF

19. SET A PURPOSE LARGER THAN YOURSELF.
Our mission is to
be Earth´s most
customer - centric
company.
Jeff Bezos

20. MISSIONARIES BUILD BETTER PRODUCTS
We want other companies
to look at Amazon and see
us a a standard bearer for
obsessive focus on the
customer, as opposed to
obsessive focus on the
competitor.
Jeff Bezos

21. LIVEYOUR
MISSION AS A MANTRA

22. o
The customer in the center of everything we do
CUSTOMER
CENTRICITY

23. We love to pioneer. We love to explore.
We love to go down dark alleys and see what´s on the other side.
INVENTION
Jeff Bezos

24. LEARNTO LIVE
IN THE DRAGON´S DEN

25. Jeff Bezos
STAY ON YOUR TOES, DO YOUR JOB
AND DROP ANY DELUSIONS OF GRANDEUR
Companies have short life spans, and Amazon will be
disrupted one day. I know that´s inevitable.
Companies come and go, and the companies that
are the shiniest and the most important of any era,
you wait a few decades, and they´re gone. My job is
to delay that date.

26. SAYNO
TO NAYSAYERS

27. Jeff Bezos
The number one thing people are doing in their
Ipads is playing Andry Birds. The number one
thing people are doing in their kindle right now
is reading Stieg Larsson.
Don´t build
a me-too
product
Jeff Bezos

28. LESSONS TO TAKE HOME
Building a charismatic brand

29. KNOW YOUR
PRODUCT INSIDE OUT1
KNOW YOUR
CUSTOMER INSIDE OUT2
3
UNDERSTAND
YOUR STORY4
You cannot win with a mediocre product.
Create a product your customers feel they cannot live without.
Understand your audience´s world and make it better.
Prototype your products with your customer´s experience in mind.
The bigger the challenge, the better the story.
Challenge yourself to make a dent in the universe.
DESIGN A CLEAR BOLD
AND OPTIMISTIC VISION
A brand is a living organism. Look at your brand story
as a journey of change and transformation.
curlyfilms
storytelling
office

30. SET A MISSION BIGGER
THAN YOURSELF5
LIVE YOUR MISSION
AS A MANTRA6
7
SAY NO
TO NAYSAYERS8
Missionaries build better products.
Be bold when designing your want-list.
Do your values only exist on paper ?
Deliver your promises and make them big and demanding.
No matter how successful you are, don´t be smug. Take it by
one of the smartest men on Earth : People who boast about
their IQs are losers. Stephen Hawking
LEARN TO LIVE
IN THE DRAGON´S DEN
There´s always a critic, right? Don´t build a
me-too product and do stay in your lane.
curlyfilms
storytelling
office

31. THANK YOU!

32. We’re a
storytelling office.
That means we set out with a very clear goal: help our clients create value through smart
storytelling.
Our difference? To us, storytelling is not a fad. It´s our life. Our ability comes from more than
5 000 movies watched, 10 years of storytelling taught to more than 500 college students.
We believe storytelling is at the core of a successful communication: it creates better content,
better connections with our audiences, more creative projects, less time wasted in meetings,
and better results.
We are a brave-hearted team: we look for John Waynes, gritty people from head to toe, who
are not afraid of the journey, even if there´s no horse to cross the desert.
We love our job, and we love to work with clients that challenge us to tell amazing stories.
curlyfilms
storytelling
office

33. LISBON
CURLYFILMS.COM
Curly has brains, common
sense, energy, a positive
attitude and original ideas.
Above all, she is not afraid
to “go for it”.
curlyfilms
storytelling office